Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Rich Perry January 8, 2021 There are millions of social media users. There are over four billion daily internet users. These days it’s vital to business growth and longevity to have a social media presence. But just being on social media isn’t enough. Over the years, I’ve known countless business owners who set up their … Continue reading How to Strategically Engage Your Audience to Expand Your Social Media Biosphere
Devon Smiley — April 18, 2018 Follow @devonmsmiley — April 18, 2018 Let’s talk about profit. It’s a nice word. Great concept. Fabulous way to boost your business. But we don’t always give it the respect it deserves. Profit needs to be a priority. The common wisdom is that a business needs sales. But all … Continue reading Price Strategically To Boost Profits
Clive Keyte — January 26, 2017 Follow @intrafocusUK— January 26, 2017 It’s coming up to the new fiscal year in the United Kingdom (and many other parts of the world). It’s the time of the year when most companies start thinking about next year’s strategy. Typically, medium to large sized companies will book away-days for … Continue reading Does Your Organization Think Strategically?
by Renee Shupe July 11, 2016 Follow @reneeshupeJuly 11, 2016 Much of my time I spend looking at or reviewing websites and too many times I see websites that are simply missing the mark. Most often I’m seeing something that is created without much thought and often it appears that the website has been designed … Continue reading Are You Thinking Strategically About Your Website?
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Do you have questions about how to manage your social media accounts? Are you feeling overwhelmed by social and are not sure where start — or what tools you should use to manage your accounts? Do you need to create a social media strategy? Keep … Continue reading Social Media 101: How to Strategically Manage Your Social Media Accounts
by Kathi Miller-Miller January 4, 2016 Follow @KathimilleJanuary 4, 2016 Guess what, Strategic thinkers are always….wait for it….thinking! And they aren’t thinking about what their competition did (or didn’t do). Instead they think about ways to be in front of the pack and ultimately more successful. Sometimes that means identifying the need for a new … Continue reading One Easy Tip to Think Strategically Today!
Rachel SilverJune 29, 2015 One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create. Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms. However, … Continue reading Building Networks: Communicating Strategically on Social Media
Chad S. SloanFebruary 8, 2015 From a marketing standpoint, establishing thought leadership makes a lot of sense. If you are seen as a leader in your field, your credibility will be significantly enhanced, and customers will be more comfortable working with you. However, what is the most effective way to implement a thought leadership strategy? … Continue reading 3 Ways to Establish Thought Leadership Strategically
