Tag Archives: Strategic

B2B content marketing: Driving success through strategic content creation

B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. Chris Wood on February 20, 2024 B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience and drive conversions. In this article, we will explore the fundamentals of … Continue reading B2B content marketing: Driving success through strategic content creation →

How strategic martech integration drives business growth

Marketing Technology

Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth →

Strategic vs. tactical decisions: How to find the right balance

Strategy

Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance →

Why centralizing strategic insights is imperative for CMOs

Content Management SEO

By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs →

Why Strategic M&A Activity Can Be A Growth Engine For Your Company

Growth Strategy

Why Strategic M&A Activity Can Be A Growth Engine For Your Company by Christie Johansen-Pinney , April 21, 2023 Corporate growth in 2023 is expected to look significantly different as 63% of organizations are preparing for mergers and acquisitions this year, per a Deloitte report –and this trend is likely to continue in the future. … Continue reading Why Strategic M&A Activity Can Be A Growth Engine For Your Company →

4 steps to becoming a more strategic marketer in 2023

Marketing Strategy

In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner. Stacey Ackerman on February 7, 2023 In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What … Continue reading 4 steps to becoming a more strategic marketer in 2023 →

Position marketing ops as a strategic partner: A New Year’s resolution

Year Resolutions

Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities. Megan Michuda on January 5, 2023 2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new … Continue reading Position marketing ops as a strategic partner: A New Year’s resolution →

7 Strategic Tips for Startup CMOs to Stay on Top

Startup Trends

7 Strategic Tips for Startup CMOs to Stay on Top Abeer Raza / 07 Oct 2022 We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we invent new strategies to propel ourselves further, and we mostly rely on proven tactics to improve our scores. Who Bears the Heaviest … Continue reading 7 Strategic Tips for Startup CMOs to Stay on Top →

Study: Marketing automation teams mired in execution, neglecting strategic priorities

Marketing Automation

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities →