Tag Archives: Strategic

A Leadership Faction Suddenly Rejects the Strategic Direction. Now What?

Liz Kislik August 18, 2021 During this past calendar quarter, I’ve worked with two very different clients with leadership teams in the early stage of implementing new strategic plans. In both cases, one or two executives abandoned a mutually agreed upon decision in the 11th hour to make an impassioned pitch for going in a … Continue reading A Leadership Faction Suddenly Rejects the Strategic Direction. Now What?

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan

How to Streamline Your Lead Generation Campaigns With Strategic Collaboration

Grace Lau July 6, 2021 Image source In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Like a musical collaboration, a partnership should combine two parties’ complementary attributes and make both shine even more brightly to their audiences. 10 of the … Continue reading How to Streamline Your Lead Generation Campaigns With Strategic Collaboration

Cultivating a Workplace Environment That Excels in Strategic Thinking

Drew McLellan June 22, 2021 You’re probably involved in a lot of different projects as an agency owner or marketing team leader. You oversee the entire team, ensuring smooth processes and satisfied clients. But if you get too bogged down in the weeds — and the strategy — of each campaign, you become a bottleneck … Continue reading Cultivating a Workplace Environment That Excels in Strategic Thinking

How Technology Places CMOs at Risk of Losing Their Strategic Role

Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role

7 Ways Strategic Planning Increases Productivity

Rick Goodman March 27, 2021 There are many benefits to strategic planning and over the years I have discovered seven ways strategic planning increases productivity. Of course, there are more than seven ways strategic planning increases productivity however these have been the ones that have always given me the most benefit personally and professionally. As … Continue reading 7 Ways Strategic Planning Increases Productivity

Strategic Churn: Grow Your Agency by Replacing Bad Clients

Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients