Margaret JacobyApril 24, 2015 Hiring and training a new employee is often just as stressful for managers as it is for the new hire. Preparing the necessary paperwork, outlining job responsibilities (especially if you’re creating a new position), and making sure the employee knows the ins and outs of your company are all important aspects … Continue reading Onboarding Employees: Waste of Time or Strategic Process?
William YatesApril 19, 2015 The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes. Cycling to nowhere Over time, this cycle of launch, evolve, sunset can become … Continue reading Strategic Digital Planning: The Need For 360 Degree Vision
Personal Branding BlogMarch 23, 2015 A nearly universal American high school experience is hearing a high school math teacher brag about the subject of math being far superior to English because, “math does not have exceptions like the English language; one plus one always equals two.” Higher level math teaches us that, in fact, one … Continue reading Strategic Partnerships Propel Career Professionals and Entrepreneurs
ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
Sean PomeroyFebruary 23, 2015 “A strategic partner helps a company ‘see the future faster, and in a new and different way.’” – Kevin Davis, Sales Management and Training Expert You’re an entrepreneur for a reason. You’ve successfully developed a product or service that poses a real benefit to the greater population or other businesses. Now … Continue reading 3 Ways to Cultivate Mutually Beneficial Strategic Partnerships
Debbie HarrisJanuary 2, 2015 It’s time to talk about using LinkedIn to gain clients and strategic partners. I have written two previous articles on setting up a professional LinkedIn profile and effectively utilizing Groups on LinkedIn. Now that your profile looks professional with a fairly current picture with all relevant items completed and you have … Continue reading Using LinkedIn to Gain Clients and Strategic Partners
Tony Zambito December 6, 2014 In a recent interview, one of the world’s most compelling management consultant, Tom Peters, responded to a question related to what is missing from today’s discussion about management. In classic as well as vintage Tom Peter fashion, he responded: “My real bottom-line hypothesis is that nobody has a sweet … Continue reading Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives
Kim Moore December 4, 2014 When faced with a choice – to deal with what is in front of you, or to take time to determine your strategic direction – how many times out of 10 would you opt to deal with the demands of the days? If you’ve not yet taken any time out … Continue reading How to develop Your Strategic Thinking
By Amanda Wilson, Published November 2, 2014 The role of sales operations is continuing to evolve. A title you might not have even heard of 5 years ago is becoming a critical part of a sales organization and proving to be as important and strategic to a company as sales leaders themselves. But as with … Continue reading 3 Ways Sales Operations Can Be More Strategic With Sales Leaders
By Theresa Mills, Published October 7, 2014 The customer service game has undergone a rapid transformation in recent years. New technology has meant that companies can deliver better customer service to more customers in more places in less time. But like with any game, there are rules. And breaking those rules can mean the difference … Continue reading 3 New Strategic Rules of Customer Service
