Tag Archives: STORY

Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on October 18, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite →

12 Best Instagram Story Apps to Create Amazing Content

Instagram Engagement

Victoria Taylor — September 30, 2019 Instagram stories have outdone their competitor Snapchat since copying the feature in 2016. Now, as of January 2019, there were 500 million active daily users on Instagram Stories. It’s the tool that influencers have stated that they get the most engagement from — allowing you to share content that … Continue reading 12 Best Instagram Story Apps to Create Amazing Content →

Plan your Success Story with Email Marketing in 2020

Email Marketing

Kevin George — September 26, 2019 Follow @imkevin_monk A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it … Continue reading Plan your Success Story with Email Marketing in 2020 →

Instagram in-stream video ads driving more purchases than Story Ads: Report

Instagram Video

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report →

What’s the trick to Story Ads that work?

Storytelling

In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and Facebook Story Ads. Amy Gesenhues on September 5, 2019 This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. It has been more … Continue reading What’s the trick to Story Ads that work? →

How to Make and Use Instagram Story Highlights

Instagram Tools

Hugh Stephens — July 30, 2019 — July 30, 2019 It’s a fact: social media as a powerful marketing tool is here to stay. Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr, YouTube, Reddit; there is much available for the modern, web-savvy marketer to take advantage of. Some brands use all of these, while some brands cherry-pick … Continue reading How to Make and Use Instagram Story Highlights →

No One Cares About Your Resume. They Care About Your Story.

Career Resume

Nkiru Asika — July 12, 2019 — July 12, 2019 742680 / Pixabay Storytelling has become a buzzword, as more companies recognize the power of story to attract and engage. Storytelling in business is about weaving personal anecdotes, insights, observations and experiences into business communication. This is especially powerful for service companies selling the intangible … Continue reading No One Cares About Your Resume. They Care About Your Story. →

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Transparency

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence →

Why You Need a Vision Story and a Value Story

Storytelling

Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story →

Learn how to discipline your story to serve your digital transformation

Digital Transformation

Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. Jason Ocker on April 11, 2019 A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer … Continue reading Learn how to discipline your story to serve your digital transformation →