Guy Sheetrit — June 12, 2020 Every single SEO agency knows exactly what it’s doing… At least, that’s the impression you get from checking out their websites. All of them tell you that they can guarantee results. And they’re quick to talk about all the techniques they’ll use to get you to the top of … Continue reading A Small Business SEO Horror Story (and the 7 Qualities to Look for in a Real SEO Professional)
Tag Archives: STORY
Agile Success Story – Bank of America
Anthony Mersino — June 10, 2020 Do you think that your organization is too large or too old to succeed with Agile and Scrum? Think again. This success story describes how Bank of America successfully transitioned to Agile and Scrum, proving that Agile can be made to work in a large and established organization. Read … Continue reading Agile Success Story – Bank of America
Animate Your Story Instead
Hannah Squires — May 3, 2020 I have previously written about animation as the video marketers secret weapon and have recently written a sister blog article breaking down the various different animation styles. But now with shoots becoming increasingly challenging, the value of animation may be greater than ever as brands start exploring new avenues … Continue reading Animate Your Story Instead
How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Akvile DeFazio — March 10, 2020 Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling … Continue reading How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
New Instagram Stories tool lets you quickly feature Story mentions from other users
The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Taylor Peterson on January 23, 2020 Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social … Continue reading New Instagram Stories tool lets you quickly feature Story mentions from other users
When Story Points Aren’t Enough…
Louis-Philippe Carignan — December 20, 2019 Follow @lpcarignan If there is one trend that has surpassed Agile in our profession over the last five years, I would say DevOps would be a good culprit. As we’ve seen an explosion of tools to implement CI/CD in our Scrum teams, we’ve also seen some of our Agile … Continue reading When Story Points Aren’t Enough…
Outcome Mapping & Scrum: The Story of Amazing Decisions
Johannes Geske — December 13, 2019 Introduction The purpose of Scrum is to maximize product value by delivering a potentially releasable “done” increment through Sprints. While the Development Team is responsible for delivering the increment, the Product Owner is responsible for maximizing value by deciding about the content and the order of the Product Backlog. … Continue reading Outcome Mapping & Scrum: The Story of Amazing Decisions
6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner
Mikayla Wyman — December 10, 2019 Instagram is great for users, as it’s a place to keep up with friends, get an inside look at the life of celebs, and get inspiration for delicious recipes, clothing, home decor—almost anything. That’s exactly why it’s also great for advertisers. Because, well, it’s where the audience is. The … Continue reading 6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner
The Story Writer (A Misunderstood Product Owner Stance)
Chris Lukassen — November 24, 2019 You’ve met them: slightly curved back, eyes glued to the screen, minimized font size and a 14 step template in Jira. Story, check. Acceptance criteria check. Examples, check. Logfiles, hmm still have to run that query. Mockups, check. Test scenarios, check. Linking all previously known issues to this one, … Continue reading The Story Writer (A Misunderstood Product Owner Stance)
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube. Brooke Osmundson on November 4, 2019 Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every … Continue reading Tell your brand’s story through video ad sequencing
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