Tag Archives: STORY

4 Steps to a Fantastic Brand Story (That Anyone Can Follow!)

Natalie Ross April 26, 2021 We get a lot of questions about good brand story, especially from startups and young companies. In first establishing their businesses, many have not had the time to even consider brand story yet. Worse, they often assume a “brand” is just a logo and a web page—but they couldn’t be … Continue reading 4 Steps to a Fantastic Brand Story (That Anyone Can Follow!) →

The Power of Brand Story for Small Businesses

Small Business Branding

Dave Sutton April 26, 2021 According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A major part of marketing for small businesses is the brand … Continue reading The Power of Brand Story for Small Businesses →

7 Statistics That Tell the Story of eCommerce in 2021

eCommerce Experience

Jake Rheude April 8, 2021 The sky is (seemingly) the limit Online sales accounted for 21% of US retail sales in 2020, compared to 16% in 2019. It is fitting to end this article here. Undoubtedly, eCommercAs the first quarter of 2021 comes to an end, we’re seeing promising signs of recovery from the COVID-19 … Continue reading 7 Statistics That Tell the Story of eCommerce in 2021 →

“Good Vibes” Come from a Compelling Story

Storytelling

Judi Friedman February 19, 2021 Have you ever wondered what makes any place truly great? What gives San Francisco or 30A in Florida those peculiar “good vibes” that make you want to go and see it for yourself? Is it the business district, the museums and restaurants, casinos—or is it something more? The answer to … Continue reading “Good Vibes” Come from a Compelling Story →

Story Points – Love Them or Leave Them?

Storytelling

Anthony Mersino November 28, 2020 I was teaching an introductory agile training course last week and noticed that many of the students got confused about story points. Taking a step back, I can appreciate their confusion about how story points work. I personally like story points and find them helpful, especially for new teams. A … Continue reading Story Points – Love Them or Leave Them? →

What is the Story with User Stories?

Storytelling

Anthony Mersino November 5, 2020 User stories are extremely popular with agile teams and have become nearly synonymous with agile ways of working and Scrum, even though they are not part of the Scrum Framework. Unfortunately, when used incorrectly user stories are one of the worst ideas to come out of agile. A recent conversation … Continue reading What is the Story with User Stories? →

10 Ways to Tell Your Employer Brand Story in Your Hiring Process

Employee Engagement

Katy French August 12, 2020 No matter how great your company is, finding the right talent is tricky. You need to reach the right candidates, show them why they should want to work for you, and create a consistent experience, from the first time they encounter your brand, to the moment they accept the job … Continue reading 10 Ways to Tell Your Employer Brand Story in Your Hiring Process →

How to Tell a Story With Your Website

Website Special Guidelines

Sarah Kelley August 6, 2020 Eight seconds. That’s how long you have to grab your website visitor’s attention before distractions start to take over. That’s how long I have to convince you that you’re going to learn something from this story. Donald Miller, CEO of StoryBrand, provides an easy structure that helps all kinds of … Continue reading How to Tell a Story With Your Website →

10 Ways to Tell Your Employer Brand Story (With Awesome Examples)

Employee Coaching

Katy French July 20, 2020 How do you show people what type of employer you are, how you’re making a difference, and why they might want to come work for you? By telling the story of your employer brand. The better you can break down the walls of your company, take people behind the scenes, … Continue reading 10 Ways to Tell Your Employer Brand Story (With Awesome Examples) →

How to Change the Background Color of an Instagram Story

Instagram Tools

Hugh Stephens July 19, 2020 FACT: Instagram Stories have turned out to be one of our most favorite reasons for spending time on the social network. What’s more, Instagram also constantly offers us new creative ideas to make posts more appealing. Take Instagram Story Backgrounds, for example. More and more people are changing the background … Continue reading How to Change the Background Color of an Instagram Story →