by Elena Prokopets Follow @elenatravelgramOctober 23, 2016 There is a myth out there. The myth outbound marketing is dead. It’s dead because no one wants to be disrupted anymore. We mute television commercials, ignore online pop-up ads, and we “spam” emails that try to market to us. Facebook users usually ignore those targeted ads that … Continue reading Why Outbound Marketing Still Works
by Lauren SimkinsOctober 8, 2016 Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it’s easy to succumb to a free-fall down a well of conflicting or never-ending questions. For example, does effective keyword research take a long time? How does the inbound … Continue reading Does Keyword Research Still Work?
by Larisa Bedgood Follow @https://twitter.com/DataMentorsOctober 5, 2016 Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands. … Continue reading Email Marketing: Still the Giant of Digital Marketing
by Laurie Sullivan, Staff Writer @lauriesullivan, September 26, 2016 Optimization and personalization have never led the list of top priorities for advertisers, especially in North America — until now. It’s about their digital maturity. More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s … Continue reading Advertisers Still Lack Digital Maturity
By Nevyana Karakasheva September 23rd, 2016 Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO Only Makeup?” “Do I Still Need Local SEO?” …are constantly popping up on industry blogs … Continue reading If Google Is So Smart, Do I Still Need Local SEO?
by Ciaran Blumenfeld Follow @momfluentialSeptember 22, 2016 You only get so much space and attention in a social message. Every character counts. It’s frequently necessary to take stock and you may be asking, “Do Hashtags Still Work?” As our options to track and monetize our social messages become more diverse (stickers, emoji, etc), it makes … Continue reading Hang Onto Your Hashtags! Here’s Why Hashtags Still Work
by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. Ian Bowden on September 8, 2016 Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge … Continue reading Should you still be using an SEO enterprise platform?
by Kayla Matthews Follow @KaylaEMatthewsSeptember 5, 2016 Do infographics have a place in the modern internet user’s cache of enjoyable content anymore? Or are they a thing of the past? Once a sure-fire way to draw attention to a topic, infographics seem to be losing their appeal to readers, maybe due to the sheer number … Continue reading 8 Reasons Marketers Should Still Care About Infographics
By: Rand Fishkin, September 2, 2016 Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader … Continue reading How To Broadly Focus Content And Still Get Results
