Brad Smith — December 4, 2016 Follow @bsmarketer— December 4, 2016 Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your … Continue reading 3 Steps to a High-Converting Lead Capture Strategy
Mark Fidelman — December 1, 2016 — December 1, 2016 YouTube is the second most powerful search engine on the planet, and holds the top spot as the largest video network in existence. The video site continues to grow more pervasive with the maturation of smartphone technology. Today, half of YouTube video views stem from … Continue reading 9 Steps to Get Millions of Views on Your YouTube Channel
Louis Foong — November 27, 2016 Follow @thealeagroup— November 27, 2016 Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort … Continue reading 11 Simple Steps to Boost Your Organic Click-Through Rates [Infographic]
Paul Trujillo — November 29, 2016 Follow @TruPaultx— November 29, 2016 The “holiday rush” for buying gifts and gadgets for our loved ones (and, let’s face it, ourselves) is getting bigger every year. Holiday sales are expected to grow this year, with a 13.3 percent increase in e-commerce retail sales in particular. Not only is … Continue reading 6 Steps to Help Control Inventory During the Holiday Rush
Jeff Bullas — November 25, 2016 — November 25, 2016 Improving SEO rankings is one of my top priorities… Why? Because it delivers over 60% of my website traffic. Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opportunities … Continue reading How To Increase Your Website Rankings In 3 Easy Steps (A Data-Driven Guide)
While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year. Jordan Elkind on November 23, 2016 After months of planning your marketing strategy for Black Friday and beyond, the … Continue reading Simple steps to addressing your one-time buyer problem
Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program
Annaliese Henwood — November 18, 2016 Follow @MktgInnovator— November 18, 2016 It’s one thing to write an article, but it’s another thing entirely to write a flawless blog post. Whether you’re looking for website traffic or diving further toward a lead generation goal, you need your blog article to hook and keep your audience’s attention. … Continue reading 15 Essential Steps to Creating a Flawless Blog Post
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Ryan Shelley on November 16, 2016 Google has started testing its mobile-first index. This new index will look first at the mobile version of your … Continue reading 5 steps to optimizing your site for Google’s mobile-first index
Sarah Clark — November 12, 2016 Follow @sarahclarkmcg— November 12, 2016 You’ve spent the day putting out fires, extending deadlines, and scrambling from meeting to meeting. Untouched for days, your to-do list is gathering dust, and you feel totally unprepared for tomorrow’s quarterly sales review. To some, that may sound like a nightmare; for you, … Continue reading Prioritize or Perish: 6 Steps to More Effective Leadership
