JoAnne Funch — December 27, 2016 Follow @joannefunch— December 27, 2016 Photo: Graphic Leftovers As the end of the year closes in and we’ve been busy planning for the upcoming year, have you thought about why you should update your LinkedIn profile for 2017? Profiles get out of date and need refreshing from time to … Continue reading 7 Steps to Transform Your LinkedIn Profile for 2017
Alex Cyphers — December 23, 2016 — December 23, 2016 We have outlined seven Pinterest tactics gathered from successful social media practitioners guaranteed to raise your Pinterest visibility. #1: Price Tags Ensure that your products are labeled with their price information. More often than not, product cost occupies top priority for mental note-taking. Since pins … Continue reading 7 Steps to Improve Your Pinterest Visibility
Kevin Joyce — December 23, 2016 — December 23, 2016 Revenue Marketing Journey: Milepost 1 Revenue Marketing is the combined set of strategies, processes, people, technologies, content and results measurement across marketing and sales that does four things: drops sales-ready leads into the top of the funnel accelerates sales opportunities through the funnel measures marketing … Continue reading First Steps in the Revenue Marketing Journey
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers. Jordan Elkind on December 19, 2016 With the holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to … Continue reading 5 steps to making ‘SENSE’ of early lifecycle marketing
Zac Johnson — December 16, 2016 Follow @zacjohnson— December 16, 2016 To find success on the internet, you always need to be two steps ahead of the competition. In the world of blogging, this is even more true. When you look at the internet today, it’s easy to do a lot of things… such as … Continue reading 2017 Trends for Success – 5 Steps for Every Blogger
by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys
Dave Sutton — December 15, 2016 — December 15, 2016 Marketing automation is extremely powerful in its own right for many reasons: more responsive messaging, effective prospect nurturing, improved productivity, better targeting, and machines that free up humans to focus on strategy, to name a few. Automation also provides additional benefits to the marketing organization: … Continue reading 4 Simple Steps to Get Started with Email Marketing Automation
Dennis Yu — December 14, 2016 Follow @dennisyu— December 14, 2016 You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had … Continue reading 6 Simple Steps to Lower Your Cost Per Facebook Fan
Jacob Baadsgaard — November 16, 2016 Follow @jakebaadsgaard— November 16, 2016 Ever wonder whether LinkedIn is worth your time? LinkedIn seems to have a ton of promise—especially for B2B companies—but it can be challenging to make good on that promise. After all, LinkedIn has the highest cost-per-click of any social media platform. To make matters … Continue reading How to Get More LinkedIn Sales Leads in 5 Simple Steps
