With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. Matt Lawson on March 20, 2017 Communicating in the digital … Continue reading Three foolproof steps to excellent AdWords ads
Hana LaRock — March 17, 2017 — March 17, 2017 We all know that one of the biggest tips when it comes to email marketing is using templates and designs that appeal to the readers. We also know not to make our emails too boring and not too busy, either. Though most company leaders possess … Continue reading 5 Steps to Designing the Perfect Email Every Time
Seshu Madabushi — March 16, 2017 Follow @mKonnekt— March 16, 2017 Mobile First. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016) You have 3 seconds on mobile to capture the reader’s attention – Movable Ink Multitasking with email. In US we check email while watching … Continue reading 5 Steps To Prepare For Mobile Email Marketing
Paul Trujillo — March 16, 2017 Follow @TruPaultx— March 16, 2017 When you started your business, you likely had goals and dreams of running the perfect business. It would have all the must-have items, excellent customer service and quick shipping, all wrapped up into one amazing package. As your company has grown, you’ve found it’s … Continue reading 5 Steps to Get Control of Your Inventory Management
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI. Alison Lohse on March 16, 2017 Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal … Continue reading 4 steps to ROI-positive marketing attribution in 90 days
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action. Grace Kaye on March 10, 2017 How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, … Continue reading How to fight against online ad fraud (in 6 steps)
Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott’s Facebook tips will help you build a vibrant and engaged Facebook presence. Will Scott on March 10, 2017 If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most … Continue reading 10 easy steps to help your business flourish on Facebook
Ji-A Min — March 8, 2017 — March 8, 2017 LinkedIn reports the recruiting metric hiring managers care about most is quality of hire. Basically, what we all want to know is: is my recruiting process actually selecting the right people or not? Luckily, advances in recruiting software and recruitment tech are helping recruiters use … Continue reading Quality Of Hire: How To Measure The Quality Of Your Candidates In 6 Steps
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver. Blaise Lucey on March 2, 2017 If you look at the social landscape of 2017, one word comes to mind before anything … Continue reading 3 steps to take your influencer marketing to the next level
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017 Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing
