Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
Zac Johnson — April 2, 2017 Follow @zacjohnson— April 2, 2017 Blogging is one of the fastest and easiest ways to get online with a website of your own. Thanks to the power of WordPress, there is no longer any need for programming, graphic or web design skills. All you need to do is grab … Continue reading 4 Simple Steps to Starting a Blog in the Next 10 Minutes [Infographic]
Blake Jackson — April 5, 2017 — April 5, 2017 Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still … Continue reading 6 Steps to Digital Marketing Success
Jamie DeLoe — April 2, 2017 — April 2, 2017 If you are a sales leader, part of a sales team, or a solo entrepreneur you have a sales methodology of some type – your preferred way of selling. Does your method include building rapport with your prospects? Paying attention to their specific needs? Listening … Continue reading 5 Steps to Effective Consultative Selling
Liesha Petrovich — March 30, 2017 Follow @lieshapetrovich— March 30, 2017 In 2016, consumers spent $ 3.45 billion on Cyber Monday. But don’t assume that people were sitting at their desktop computer shopping like the old days (that’s so 2012!). According to Guidance, traffic via mobile devices is now more than 50% of visits to … Continue reading 3 Simple Steps to mCommerce Optimization
Mindi Rosser — March 29, 2017 Follow @MindiRRosser— March 29, 2017 Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part … Continue reading 5 Steps to Wrangling Your Most Important Social Media Channels
Olga Bedrina — February 27, 2017 Follow @animatron— February 27, 2017 Both corporations and small businesses are successfully leveraging social media to increase their visibility and maintain contact with customers. However, the difference is that SMBs may not command the resources that large corporations do. Still, social media can level the playing field because it … Continue reading 3 Steps for Cost-Effective Social Media Marketing for SMBs
Jefri Yonata — March 24, 2017 — March 24, 2017 For the past few years, animated explainer videos have been considered a must-have type of content for startups. Not only do they explain things, like their name says, but they also appeal to an audience visually and educate them about all kinds of things in … Continue reading 4 Steps to Building Brand Trust with Animation
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Jim Yu on March 23, 2017 Over the past two decades, as the online world has experienced exponential … Continue reading 3 steps to overcoming site issues that impact performance
Jeff Weinberger — March 21, 2017 Follow @jweinberger— March 21, 2017 Marketers hate figuring out effective pricing. It often seems challenging or obscure, and the risk of getting it wrong seems so high. After all, what you charge for your offerings ends up determining your revenue. Price too low, and you harm your revenue stream; … Continue reading Overcome the Fear: 3 Steps to Effective Pricing
