Karen Repoli — February 27, 2018 Follow @karenrepoli — February 27, 2018 Many entrepreneurs choose to concentrate on building their social media followers and seldom give any thought to creating and growing a list. Social media followers are valuable but they don’t grow the one list you actually own. And it leaves your audience susceptible … Continue reading 4 Steps to Build and Grow Your List Now
Maren Hogan — February 21, 2018 Follow @marenhogan — February 21, 2018 rawpixel / Pixabay Hiring remotely is not for the faint of heart. It requires planning, careful thought and loads of processes and tools that need to be vetted, demoed and managed. However, the benefits of opening up your recruiting process to people all … Continue reading 15 Steps to the Right Remote Hire. Every Time.
Sahail Ashraf — February 19, 2018 — February 19, 2018 Instagram is useful, and for some brands, it is working miracles. It’s easy to get involved with, and the sheer quality of the platform almost forces brands to tell their best stories. As long as you’ve mastered visual marketing, you’re fine. But Instagram contests are … Continue reading How To Master Instagram Contests In 7 Easy Steps
IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising
Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign
Choncé Maddox — January 25, 2018 — January 25, 2018 You have a great business idea and want to jump right in. The one thing holding you back may be lack of a clear business plan. While some would say having a business plan is an absolute must, others would argue that you can get … Continue reading 5 Steps to Developing a Solid Business Plan
Kirsten Lyons — January 24, 2018 — January 24, 2018 Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement. Everyone knows successful marketers are well-rounded professionals who can point to the … Continue reading How to Convince Your Boss: 7 Steps to Getting Budget Approval
Tobin Lehman — January 22, 2018 Follow @gonewnorth — January 22, 2018 kirstyfields / Pixabay Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses … Continue reading 10 Steps to Video Marketing for Consultants
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy
Amie Levasseur — January 16, 2018 — January 16, 2018 Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels … Continue reading 3 Steps to Design Consistency for Your Personalized Experiences
