Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
Rick Kranz August 15, 2021 A Customer Relationship Management (CRM) system can be an extremely profitable investment for any business. In fact, research indicates that a CRM solution may yield a return of up to $ 8.71 for every $ 1 spent. That’s a huge ROI! Of course, in order to reap the most benefits … Continue reading 7 Steps to Successfully Implement a CRM System in Your Business
Colleen McKenna August 6, 2021 Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course. While I’m always about what’s next, after ten years, I still … Continue reading Focus Your LinkedIn Strategy With 10 Specific Steps
Ashley Sefferman August 3, 2021 Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product … Continue reading Product Feedback: What It Is, Why It Matters, and 7 Steps to Success
Dave Bushy July 27, 2021 Did you ever stop to recognize that we are all bombarded with “noise,” be it in the form of sound or motion or the endless pressure of the workplace, robbing us of the time we need to collect our thoughts, take a deep breath, and perhaps even have the chance … Continue reading 10 Steps to Improve the Signal-to-Noise Ratio in Your Life
Dave Colgate July 25, 2021 A look at the importance of good website structure for eCommerce websites and 4 key areas you must get right, including website hierarchy, URL structure, web code structure and navigation. Website structure organises your pages and content into a system that’s both logical and navigable for search engines and users. … Continue reading How to Structure an eCommerce Website for SEO – 4 Key Steps
Tara Kolinksy July 25, 2021 Let’s start with the good news: You have an RFP response process. You’d be surprised to know how many companies don’t even have that. If you don’t have a process yet, then I recommend reading How to create an RFP response process as well. Now the bad news: It needs … Continue reading How to Improve Your RFP Response Process in 5 Simple Steps
James Warner July 24, 2021 The present world is extending with a huge abundance of data about consumer shopping habits, buying decisions, search engine use, and social media browsing histories. These consumers need to be understood and communicated with. When it comes to organizations, no matter what kind of marketing you are looking for, a … Continue reading How Customer Info Can Be Protected With Easy Steps On Gathering Data
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices
Amy Drader July 19, 2021 geralt / Pixabay Let’s begin with what not to do. Start with a compliment, then describe what you need corrected or improved upon, and then end with a compliment. This is the famed “Sandwich Feedback Method”, and it is one of the worst ways to give feedback. I’ve done it. … Continue reading 3 Steps for Giving Valuable Feedback
