Benjamin Brandall — May 16, 2018 — May 16, 2018 Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of … Continue reading How to Write Your Company Mission Statement: 200 Top Examples Analyzed
Mary Lister — December 12, 2016 — December 12, 2016 No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well … Continue reading 4 Elements You Need for an Inspiring Company Mission Statement
Candis Roussel — November 1, 2016 — November 1, 2016 Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. If … Continue reading What Is a Personal Brand Statement – And 3 Steps to Writing One
John DoyleJune 29, 2015 “We waited three years … for THIS??” Just like HAL 9000 from Kubrick’s masterpiece 2001: A Space Odyssey, Kodak—the once undisputed leader in its field—is now singing “Daisy Bell” to an increasingly hostile audience. Case in point: When Kodak unveiled its first smartphone last January at CES 2015, analysts expected the … Continue reading Mission Critical: Is Your Mission Statement Hurting Your Organization?
Rebekah RichardsMay 29, 2015 What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to do with that?” Creating a customer-centric vision statement to guide new and veteran employees in your company is essential. This statement sets the tone for what’s expected in all departments. As … Continue reading How to Create a Customer Centric Vision Statement
Martha SpelmanJanuary 9, 2015 A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers. Combined, these documents help to define a business, provide a road map for where that business wants to go and plans for … Continue reading What’s A Value Statement Worth?