Tag Archives: Statement

How to Write Your Company Mission Statement: 200 Top Examples Analyzed

Benjamin Brandall — May 16, 2018 — May 16, 2018 Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of … Continue reading How to Write Your Company Mission Statement: 200 Top Examples Analyzed

What Is a Personal Brand Statement – And 3 Steps to Writing One

Candis Roussel — November 1, 2016 — November 1, 2016 Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. If … Continue reading What Is a Personal Brand Statement – And 3 Steps to Writing One

Mission Critical: Is Your Mission Statement Hurting Your Organization?

John DoyleJune 29, 2015 “We waited three years … for THIS??” Just like HAL 9000 from Kubrick’s masterpiece 2001: A Space Odyssey, Kodak—the once undisputed leader in its field—is now singing “Daisy Bell” to an increasingly hostile audience. Case in point: When Kodak unveiled its first smartphone last January at CES 2015, analysts expected the … Continue reading Mission Critical: Is Your Mission Statement Hurting Your Organization?