John DoyleJune 29, 2015 “We waited three years … for THIS??” Just like HAL 9000 from Kubrick’s masterpiece 2001: A Space Odyssey, Kodak—the once undisputed leader in its field—is now singing “Daisy Bell” to an increasingly hostile audience. Case in point: When Kodak unveiled its first smartphone last January at CES 2015, analysts expected the … Continue reading Mission Critical: Is Your Mission Statement Hurting Your Organization?
Rebekah RichardsMay 29, 2015 What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to do with that?” Creating a customer-centric vision statement to guide new and veteran employees in your company is essential. This statement sets the tone for what’s expected in all departments. As … Continue reading How to Create a Customer Centric Vision Statement
Martha SpelmanJanuary 9, 2015 A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers. Combined, these documents help to define a business, provide a road map for where that business wants to go and plans for … Continue reading What’s A Value Statement Worth?
