by Chuck Martin, Staff Writer, November 23, 2016 Well before advertising enters the solo driverless car, it will spread to screens facing drivers in the back seats of cars. And those cars are more likely to be ride-sharing vehicles, like Uber and Lyft. When consumers are asked what comes to mind when they hear the … Continue reading Targeted In-Car Marketing Starts In The Back Seat
by Aaron Baar, October 25, 2016 With high price tags and broad options, consumer electronics are some of the most considered products on the planet, and that’s even before consumers begin actively searching for products. According to research from HookLogic, 27% of shoppers say they spend between two and six weeks thinking about their purchase … Continue reading CE Consideration Starts Before Going Online
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
by Suzanna Colberg July 22, 2016July 22, 2016 If you build a narrow figurative door to your organization, fewer people can get through. It may take more time, or a larger candidate pool, to find the right people for your open job positions. However, FurstPerson research shows that the applicants who successfully make it through … Continue reading 30% Improvement in Job Performance Starts in the Recruiting Process
by Scott Barnett February 13, 2016 Follow @scottabarnettFebruary 13, 2016 There is a lot of attention paid to “Local Search” these days, and for good reason. It has become apparent that a large number of us search for things we are looking for in that moment, and from our cell phones. This is the latest … Continue reading Local Search Starts With Your Hyperlocal Publisher
by Carrie Holmes December 7, 2015 Follow @CrHolmes88December 7, 2015 A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the … Continue reading The Modern Marketing Reality: Marketing Starts with a Quota [Infographic]
by Joy Adan November 27, 2015 Follow @getrediiNovember 27, 2015 Social media is changing the way we do business. The rising use of social networks means it’s easier than ever to share information, shape opinion and provide insights between people – including the people who work for you. Already, our constantly connected world is disrupting … Continue reading Building a Trusting Work Environment Starts With Transparency
Sarah MatistaOctober 20, 2015 We all get wrapped up in the day-to-day operations of social media. Where to post, what to post, when to post it…sometimes it’s hard to see the forest for the trees. Nonetheless, it’s important to take a step back and consider whether or not your social presence as a whole is … Continue reading Branding Your Social Media Presence With Color: It Starts With Your Logo [Infographic]
Richard ShapiroAugust 20, 2015 Hope is a strong emotion. We always hope for the best. When your kids are born you have hope they will be healthy and live a long and happy life. Then they grow up and you hope their happiness will continue. If a relative or friend is diagnosed with an illness, … Continue reading Repeat Business Starts with Hope; 7 Suggestions for Fulfilling It
Rachel SerpaJune 5, 2015 “Big data really is about having insights and making an impact on your business. If you aren’t taking advantage of the data you’re collecting, then you just have a pile of data, you don’t have big data.” Believe it or not, these words were spoken by Facebook’s VP of Infrastructure Engineering … Continue reading It All Starts with Identity: How To Better Manage Your Marketing Data
