Dave Brock — June 25, 2017 Follow @davidabrock — June 25, 2017 Myriams-Fotos / Pixabay Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with customers, then customers have no … Continue reading Our Value Creation Starts Within Our Own Company
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
Steve Hamm — June 1, 2017 Follow @maasprosrdu— June 1, 2017 If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in … Continue reading Automated Marketing and CRM Starts with Company Branded Emails
Amanda Oliver — February 15, 2017 — February 15, 2017 You never want to ask an ad optimizer to ballpark an “average” campaign and what its average cost per acquisition (CPA) might be. Why? Because they will tell you that “it depends.” Understanding your CPA requires knowing the nuances that surround each and every acquisition … Continue reading 3 Tests To Try When Your CPA Starts Rising
George LaRocque — February 15, 2017 Follow @glarocque— February 15, 2017 For years it’s been clear that as modes of communication and collaboration in the workplace have gone through digital disruption the impact on employee engagement would be great. An annual survey alone on just about anything in business has lost its effectiveness. Business cycles … Continue reading Engaging Your Employees Starts Exactly Where You Think It Does
by Chuck Martin, Staff Writer, November 23, 2016 Well before advertising enters the solo driverless car, it will spread to screens facing drivers in the back seats of cars. And those cars are more likely to be ride-sharing vehicles, like Uber and Lyft. When consumers are asked what comes to mind when they hear the … Continue reading Targeted In-Car Marketing Starts In The Back Seat
by Aaron Baar, October 25, 2016 With high price tags and broad options, consumer electronics are some of the most considered products on the planet, and that’s even before consumers begin actively searching for products. According to research from HookLogic, 27% of shoppers say they spend between two and six weeks thinking about their purchase … Continue reading CE Consideration Starts Before Going Online
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
by Suzanna Colberg July 22, 2016July 22, 2016 If you build a narrow figurative door to your organization, fewer people can get through. It may take more time, or a larger candidate pool, to find the right people for your open job positions. However, FurstPerson research shows that the applicants who successfully make it through … Continue reading 30% Improvement in Job Performance Starts in the Recruiting Process
by Scott Barnett February 13, 2016 Follow @scottabarnettFebruary 13, 2016 There is a lot of attention paid to “Local Search” these days, and for good reason. It has become apparent that a large number of us search for things we are looking for in that moment, and from our cell phones. This is the latest … Continue reading Local Search Starts With Your Hyperlocal Publisher
