Greg Giletto December 4, 2014 George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Good quote from George, and it certainly has its merits, but George couldn’t be more wrong when it comes to creating a personalization plan for … Continue reading The First Thing To Do When Starting a Personalization Program
A successful PPC campaign isn’t something you just whip together in a few minutes. You need to have goals established, a budget to work with, and a plan to deliver a ROI. There are some questions that you need to answer before you set out to build your pay per click campaign. What is Your … Continue reading PPC Questions You Need To Answer Before Starting A Campaign
I’m reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I’m looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year’s Tahoe summit — smoky, courtesy of massive wildfires several hours away — would have … Continue reading Are Your Customers Starting To Hide From You?
It’s great to be in charge of my own time! Working for myself has been an incredibly fulfilling and exhilarating experience! Doing what I believe in and being able to make decisions about my work that are in line with my values, is a very rewarding way to live. Not so blissful? Not everything about … Continue reading Creating the Business of Your Dreams, Starting Today
