Steven Imke March 30, 2021 Why do some people choose to take on great risks and start a small business rather than remain an employee that has a predictable and more secure income? This has been a vexing question that at some level I felt in my gut but had a hard time putting into … Continue reading How to Intrinsically Motivate Stakeholders with a Noble Purpose
Gleb Tsipursky June 24, 2020 Using empathy to establish a good relationship with your organization’s stakeholders can pave the way to increased productivity and a stronger bottom line. By identifying your organization’s key influencers, you will be able to address a group of stakeholders whose decisions will have the most impact on your organization. Learning … Continue reading 3 Key Empathy-Based Methods to Uncover the Truth About Your Stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders
Barry Overeem — January 17, 2020 This post is an excerpt from the book that we, the authors, are writing, the ‘Zombie Scrum Survival Guide’. It’s our way of delivering small increments and involving our stakeholders: you, the reader. So we’d love to hear your feedback, encouragements and wild ideas. The Scrum Framework urges teams … Continue reading How Do You Know You’re Not Involving Stakeholders?
Christiaan Verwijs — December 30, 2019 When is someone a stakeholder, really? It’s such a simple question that you can’t help but wonder why we’re even asking it. The Scrum Framework relies heavily on involving stakeholders. And for good reason. You need them to validate your assumptions and to determine what is valuable (and what … Continue reading Actual Stakeholders? Or Just Your Audience?
Ben Mulholland — May 25, 2018 — May 25, 2018 Have you ever had a project which never seems to end? One which you either underestimated or kept adding tasks to as you went along? That’s exactly what setting out your project scope will prevent. By analyzing the elements of your projects before starting, you … Continue reading Project Scope: How to Meet Deadlines and Keep Stakeholders Happy
Liz Bardetti — February 22, 2018 — February 22, 2018 A 2017 survey unveiled that 85% of employees believe US organizations undervalue empathy, which is a 5% increase from 2016. Fewer than half of those employees rated their companies as empathetic. And research continues to show an increase in consumers’ interest in purchasing through ethically-minded … Continue reading Sharing Your CSR Story with Internal & External Stakeholders
by Claude Harrington February 28, 2016February 28, 2016 In Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving forward–you need to persuade your fellow stakeholders that this is the way to go. … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)
by Claude Harrington February 23, 2016February 23, 2016 Okay, so you’re convinced that your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of video marketing and realize that it’s time for your company harness the power. This is all great news. But here’s what isn’t such great news: … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)
by Alex Birkett February 10, 2016February 10, 2016 Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up. See, while data may be pure, humans are riddled with cognitive biases, dissonance, and egos. We hold positions that may be contingent on a certain way of … Continue reading How to Communicate A/B Test Results To Stakeholders