Paul Henderson February 2, 2021 With vaccination rollouts hitting speed bumps, we know the COVID-19 pandemic is likely far from over — at least in the United States. Although finance will play a pivotal role in 2021, navigating this current period of uncertainty will still require careful financial footwork. Companies will need to understand the … Continue reading How to Strengthen Your Finance Stack in 2021
Tag Archives: Stack
Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
4 Mistakes to Avoid When Integrating Systems into Your Tech Stack
Brent Worley December 22, 2020 If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly. Here are a few areas where tech stack integration project mistakes … Continue reading 4 Mistakes to Avoid When Integrating Systems into Your Tech Stack
5 Steps to Plan a Successful Tech Stack Integration Project
Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project
Hacking the virtual event stack
Examine your current and future audience needs when choosing your virtual event stack Rodric Bradford on November 19, 2020 The further we get into the 2020 calendar, the more ways marketers have found to address their virtual event needs. But how should marketers go about selecting the right stack for their virtual event needs? It … Continue reading Hacking the virtual event stack
Reasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers. Rodric Bradford on October 26, 2020 Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — … Continue reading Reasons for marketers to add drones to the martech stack
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget. Rodric Bradford on September 16, 2020 As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown … Continue reading How to find value for your martech stack
4 Signs It’s Time to Run a Tech Stack Audit
Julia Tiedt September 10, 2020 Whenever a new tool or software is released that can make a marketer’s life easier, we often jump on it—especially if said tool can increase productivity and decrease time spent staring at spreadsheets. Tech is great when it works the way it needs to work, but that, unfortunately, isn’t always … Continue reading 4 Signs It’s Time to Run a Tech Stack Audit
Martech stack documentation is vital, here are some tips to do it right
By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. Steve Petersen on August 25, 2020 It’s important to maintain documentation about a martech stack. Stacks typically have dozens of components used by dozens of people, and keeping track of everything is tough. By maintaining documentation, important details … Continue reading Martech stack documentation is vital, here are some tips to do it right
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