Drive adoption and ROI by aligning your tech stack with your team. Tray.io on December 7, 2021 Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for … Continue reading How to align your tech stack with your organization
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
When marketers take a hard look at their tech stacks, what other considerations are they acting on? Chris Wood on October 1, 2021 The added pressures of the pandemic had marketers taking a hard look at the value in their technology stacks and weighing the benefits of new features. “Over the last 18 months, you … Continue reading How marketers responded to the pandemic with stack replacements
Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)
Chen Amit May 7, 2021 The right technology stack can supercharge the infrastructure that powers a business. As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations — but I also know that reaching that end … Continue reading Consolidating Your Financial Tech Stack? Look for These 4 Features
Nura Eston April 27, 2021 If the past year has shown retailers anything, it’s that having an eCommerce presence isn’t an optional extra any longer. In Canada, retail eCommerce sales reached $ 3.9B in May 2020, a 2.3% increase over April’s numbers and a staggering 99.3% increase over February. Year over year, in fact, … Continue reading eCommerce Is Growing. How Does Your Online Business Stack Up?
Asking what is and isn’t martech leads to complex considerations Steve Petersen on March 24, 2021 There’s a current debate brewing about what is martech and what’s not. I’ve argued that with vision, commitment, and orchestration, many tools like project management and collaboration platforms can qualify as martech. However, there’s more to the debate than … Continue reading It doesn’t have to be martech to be in a martech stack
Kristin Grages March 2, 2021 The idea of revenue operations (RevOps) continues to gain mindshare among B2B and B2C leaders. How could it not, with its lofty goals of efficiency, alignment, and success? The idea is a simple one: Combine the efforts of sales, marketing, and customer service to maximize revenue opportunities across the customer’s … Continue reading Building the Right Tech Stack to Support your Revenue Operations Goals
The Role Of SEO In The Modern-Day Marketing Stack by Jim Yu , February 25, 2021 In an environment defined by change, marketers have accepted that monitoring and strategic pivots in line with data-driven insights are critical to staying ahead of the curve. Understanding these requirements and utilizing marketing technology correctly, to keep on top … Continue reading The Role Of SEO In The Modern-Day Marketing Stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model. Meg Ryan on February 23, 2021 “I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described … Continue reading Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
