Tag Archives: Sponsorships

Sports sponsorships for women athletes grew 20% in 2022

Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022 →

SponsorPulse expands data-driven sponsorships for brands

Data Driven Techniques

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands →

How to Get Sponsorships for Your Business, Book or Podcast

Business Development

Tom Whatley August 13, 2021 When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level. But it’s not … Continue reading How to Get Sponsorships for Your Business, Book or Podcast →

Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

Programmatic

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships →

Media Kits and Sponsorships – How To Make Your Blog Attractive to Advertisers

Blogging

Luana SpinettiOctober 16, 2015 Have you ever been contacted by an advertiser requesting a Media Kit before they quote a price for sponsored content? Or maybe they even just requested a little information about your monthly blog traffic and social engagement. Bloggers like you (and me) may find it difficult to consider media lits a … Continue reading Media Kits and Sponsorships – How To Make Your Blog Attractive to Advertisers →