Tag Archives: Spending

Tips for the CIO: Managing the Budget and Spending

Annie Bustos — November 8, 2016 Follow @TechBlocks— November 8, 2016 Similar to other department heads, the CIO has a budget and needs to closely manage spending. They are responsible for a variety of projects that can impact the entire organization and directly create (or reduce) revenue. Here are some best practices for CIOs that … Continue reading Tips for the CIO: Managing the Budget and Spending →

Mobile To Slow Growth For Ecommerce Holiday Spending

eCommerce Strategies

by Laurie Sullivan, Staff Writer @lauriesullivan, September 23, 2016 Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug … Continue reading Mobile To Slow Growth For Ecommerce Holiday Spending →

15 Google Shopping Campaign Tips to Make More Money While Spending Less

Shopping Campaigns

by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less →

‘Click-To-Call’ Spending Estimated At Nearly $6 Billion

Call To Action

by Laurie Sullivan @lauriesullivan, July 27, 2016, 3:38 PM Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. The BIA/Kelsey report — Call Commerce: A $1 Trillion Economic Engine — examines mobile formats, how marketers take advantage of call commerce, and best practices to drive and track … Continue reading ‘Click-To-Call’ Spending Estimated At Nearly $6 Billion →

How To Get 47,633 Followers on Instagram without Spending a Dime

Instagram Engagement

by Aaron Lee July 23, 2016July 23, 2016 Want to get more followers on Instagram? Last year, I started a new Instagram account for my blog Short of Height. Since it was a fashion blog and my main Instagram account back then wasn’t relevant, I decided to start fresh. I wanted to experiment to see … Continue reading How To Get 47,633 Followers on Instagram without Spending a Dime →

ROI beyond likes and shares: 5 ways calls validate social ad spending

Return On Investment - ROI

How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success. Andrew Osmak on May 23, 2016 Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase … Continue reading ROI beyond likes and shares: 5 ways calls validate social ad spending →

How to Craft Awesome Infographics Without Spending a Cent

Infographics

by Daniel Tay May 13, 2016 Follow @legendtMay 13, 2016 Infographics are just like those sweet, chewable vitamins — packed full of essential content that you can absorb in one sitting, and yet delicious at the same time. The prevailing opinion, however, is that infographics are costly to make. And this couldn’t be further from … Continue reading How to Craft Awesome Infographics Without Spending a Cent →

Small Biz SEO: How to Improve Rankings and Decrease Spending

SEO Checklist

by Ben Camerota May 11, 2016 Follow @mvpvisualsMay 11, 2016 Small business owners wanting to get more from their SEO while decreasing spending know how difficult it can be to stay up to date with best practices. An SEO mistake can have tangible consequences in the form of a penalty in search results. These techniques … Continue reading Small Biz SEO: How to Improve Rankings and Decrease Spending →

30 Twitter Ad Examples to Study Before Spending a Dime

Twitter Advertisement

by Brad Smith May 1, 2016 Follow @FixCourseMay 1, 2016 Things move quick on Twitter. The shelf life of a single tweet is four times shorter than stuff on Facebook. That ephemeral nature makes it difficult for messages to stick and get anyone to do anything (to, you know, make your investment in Twitter ads … Continue reading 30 Twitter Ad Examples to Study Before Spending a Dime →

This Is the Tech Era – Why Are We Spending Only One Day To Celebrate Digital Learning?

Digital Transformation

by Ryan Ayers February 16, 2016 Follow @TheBizTechGuruFebruary 16, 2016 “There’s a way to do it better – find it.” These are the words of Thomas Edison… and he was absolutely right. Science is the process of constantly moving forward, finding in even the best solutions – even better ones. This is exactly what digital … Continue reading This Is the Tech Era – Why Are We Spending Only One Day To Celebrate Digital Learning? →