Where Marketers Allocate Media Budgets And How Much They Plan To Spend by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2019 Marketers feel most unprepared to use a variety of emerging technologies. Some 25% of marketers participating in a study released Tuesday said they are not prepared to use chatbots. About 23% cited voice search, … Continue reading Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Tag Archives: Spend
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
Jen Warren — July 22, 2019 — July 22, 2019 As technology evolves over the years so does the reach of digital media. According to recent statistics, the average adult in the United States of America now spends an average of 11 hours and 27 minutes each day consuming digital media. While historically most of … Continue reading How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Google and Microsoft have spent decades building search platforms and helping small to medium-sized businesses use online technology to advertise and market their goods and services. Now a report, released Monday, suggests much of the growth … Continue reading Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
High Performers Spend Their Time Differently
Dave Brock — June 26, 2019 Follow @davidabrock — June 26, 2019 Before reading this post, think about the following quote from Abraham Lincoln: If I have 6 hours to chop down a tree, I’d spend the first 4 hours sharpening the axe. I’ve had the great privilege of coaching/advising one of the highest performance … Continue reading High Performers Spend Their Time Differently
How Much Time Should Your Small Business Spend on Social Media Marketing?
VerticalResponse — May 11, 2019 Follow @VR4SmallBiz — May 11, 2019 Social media is a cost-effective way to market your startup or small business. However, if you don’t properly plan, it can waste valuable time, cost your company money and lead to the kind of burnout that sinks startups. The following details how much time … Continue reading How Much Time Should Your Small Business Spend on Social Media Marketing?
Video ad spend soaring in 2019, favoring original content, programmatic buys
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys
Local Ad Spend Forecast To Be Flat In 2019
Local Ad Spend Forecast To Be Flat In 2019 by Wayne Friedman , March 1, 2019 Local advertising revenue is expected to remain flat in 2019, according to BIA Advisory Services. Some 55% of ad executives surveyed said they would maintain their local ad spend — and 5.2% would lower local spend. Only 35.2% … Continue reading Local Ad Spend Forecast To Be Flat In 2019
Valentine’s Day Ad Spend Up, But Searches Down
Valentine’s Day Ad Spend Up, But Searches Down by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday It’s not uncommon for people to search for items online and then give their spouse or significant other a list of suggested gifts. More women than men do this. In practice, the formality is intended to keep all parties happy. … Continue reading Valentine’s Day Ad Spend Up, But Searches Down
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