Taylor Gordon — January 4, 2019 — January 4, 2019 You’re probably aware that you have to spend money to make money. The good thing about a freelance business is you can start with a pretty bare business budget and still see results. You can build a solid foundation without spending hundreds or thousands of … Continue reading Slim Budget? Here’s What to Spend Money On When Starting a Freelance Business
Tag Archives: Spend
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018 It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year
Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, (October 11, 2018) U.S. consumers are spending online. Numbers out from Adobe Digital Insights estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end … Continue reading Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
How To Use Audience Data To Maximize Marketing Spend
How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend
YouTube gives users more ways to track the amount of time they spend on the app
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018 YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app
TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
TV Ad Spend Appears To Boost Digital KPIs For Auto Brands by Alex Weprin , August 15, 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising … Continue reading TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites by Laurie Sullivan @lauriesullivan, May 4, 2018 Websites are gaining more traffic from devices, from voice-activated hubs to smartphones and personal computers, but consumers are spending less time once they are there. Data released this week from Salesforce notes that in the first … Continue reading Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Mobile Pushes Social, Search Spend Higher
Mobile Pushes Social, Search Spend Higher by Laurie Sullivan @lauriesullivan, May 1, 2018 Spending growth on paid search rose 11% year-over-year (YoY). For paid-search Shopping Campaigns, the cost-per-click (CPC) fell across devices, but findings suggest improved responsiveness likely helped increase mobile click-through rates (CTRs). Mobile continues to drive paid social and paid-search advertising– outpacing overall … Continue reading Mobile Pushes Social, Search Spend Higher
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