Tag Archives: Spend

How to Keep Pace with Consumer Spend On and Offline

Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz  @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services.  WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max.  Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

Reaching Rural Shoppers On Amazon Prime Day Who Spend More

Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More

How Increases In Online Ad Spend Lead To Record Cybercrime

How Increases In Online Ad Spend Lead To Record Cybercrime by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2020  Retail brands spent more than $415 million in advertising during the first two weeks of November across television, digital, print, podcasts, and other media. Walmart, Amazon, Target, Best Buy, and Macy’s, the top five retailers in terms of ad … Continue reading How Increases In Online Ad Spend Lead To Record Cybercrime

Amazon Advertisers Up Spend During Two Days Of Prime

Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan  @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan  @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike

5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend

Jacques van der Wilt September 11, 2020 Advertising is a great way to draw attention to both your products and your brand. But what do you do if your advertising costs begin to outweigh the benefits? Here are 5 simple feed tactics to improve your return on advertising spend (ROAS) and get more out of … Continue reading 5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend

Back-To-School Ad Spend Falls 70%

back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney  @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%