Amazon CEO’s Case For Major AI Spend by Laurie Sullivan , Staff Writer, April 9, 2026 Radio, television, publishing and movies have struggled to transition from analog to digital, and media buying has leaped from a focus on mass reach and manual processes to micro-targeted programmatic with an emphasis on data. Now advertising and marketplace services are … Continue reading Amazon CEO’s Case For Major AI Spend
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. By Constantine von Hoffman Published on March 20, 2026 Last updated on March 25, 2026 Marketers are confident in fewer channels than they think, and that concentration of confidence … Continue reading Why confidence, not performance, is shaping media spend
Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) Chris WaltonMar 5, 2026 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also … Continue reading Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. By Shama Hyder February 11, 2026 A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes … Continue reading Why customer service determines the ROI of your marketing spend
Preventing Waste: How to Get the Most Out of Your Google Ads Spend Adrian Whitby Oct 27, 2025 Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and … Continue reading Preventing Waste: How to Get the Most Out of Your Google Ads Spend
Americans are expected to spend $30 billion betting on the upcoming NFL season Rachael Davies The American Gaming Association (AGA) has estimated that Americans will spend a collective $ 30 billion on NFL bets in the 2025 season. Data from the AGA estimates that Americans will wager $ 30 billion on the upcoming 2025 NFL … Continue reading Americans are expected to spend $30 billion betting on the upcoming NFL season
If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
August 12, 2025 Tempted to spend money? Follow these 3 expert tips to save it instead BY Associated Press Why do so many of us struggle to save? Saving for the future can be difficult because of a cognitive bias known as hyperbolic discounting: our tendency to place greater weight on immediate satisfaction, even if focusing … Continue reading Tempted to spend money? Follow these 3 expert tips to save it instead
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025 If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025 For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset
