Tag Archives: Spend

Is your tax refund ‘fun money’? Here’s how experts say you should spend it

May 10, 2024 Is your tax refund ‘fun money’? Here’s how experts say you should spend it The grown-up advice is to put it towards debt and savings. BY Associated Press The average taxpayer is getting a $2,852 refund, $75 more than last year, based on the most recent IRS data. So what should you do … Continue reading Is your tax refund ‘fun money’? Here’s how experts say you should spend it

Maximizing your B2B spend: Is account-based marketing worth it?

ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. Andrea Cruz on March 27, 2024 In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method … Continue reading Maximizing your B2B spend: Is account-based marketing worth it?

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report

How Much Do Amazon Google, Microsoft Spend And Earn From AI?

How Much Do Amazon, Google, Microsoft Spend And Earn From AI? by Laurie Sullivan , Staff Writer @lauriesullivan, January 29, 2024 With earnings seasons getting underway, analysts are pushing to give investors more information on the amount tech companies deeply intrenched in AI spend, and how much each company individually earns.  Google’s parent company Alphabet, Amazon, … Continue reading How Much Do Amazon Google, Microsoft Spend And Earn From AI?

Strong Cyber Week sales show consumers are willing to spend

U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023  Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend

We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

  By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz  @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2