Tag Archives: Solutions

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Presenteeism at Work: Its Causes, Solutions and Impact on Work Productivity

Mia Naumoska December 11, 2021 Presenteeism is a growing concern for managers and HR across the world. Organizations should try and tackle this issue and help the employees avoid the mental and physical effects of not taking sick leave when needed. What is presenteeism at work? Presenteeism is the act of showing up for work … Continue reading Presenteeism at Work: Its Causes, Solutions and Impact on Work Productivity

Finding tech solutions for departments outside marketing

What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department.  There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing

Boost the Experience of Magento B2B With These Amazing Solutions

Meshur Ahir August 27, 2021 Are you providing a delightful Magento B2B experience? Delivering an amazing customer experience has been a priority for many B2C companies, but it was different for B2B companies. B2B companies still lack the required focus to deliver the best customer experience. There is an appreciable boost in the focus to … Continue reading Boost the Experience of Magento B2B With These Amazing Solutions