Marketing at the local level can be enhanced — and more efficient — when tasks are automated. Claire Schoen on October 26, 2015 Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand … Continue reading What is Local Marketing Automation Software?
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
Sam LaberOctober 1, 2015 Every cold email needs a hook. Something that forces prospects to lean in and forget that they are actually being sold to. Finding the appropriate hook for each prospect is insanely time-consuming, but if done right, can mean the difference between a “yes” and crickets. Traditionally, hooks are found by scanning … Continue reading 5 Ways You Can Use A Prospect’s Software Stack To Write Better Cold Emails
Josh HaynamSeptember 30, 2015 The digital frontier has become home to millions of entrepreneurial pioneers. Marketing has gone from reaching out to customers via cold-calling to nurturing warm leads into new customers inbound via email. Make no mistake, the marketing playing field has changed drastically over the years. As marketers continue to develop newer and … Continue reading How Software Companies Utilize Quizzes
Brian SutterSeptember 14, 2015 Running a small business often means making tough decisions about how to spend and where to invest your limited capital. From inventory shrinkage to supply and forecasting challenges, an effective inventory tracking system and software is a critical company investment. If you don’t track your inventory, you have no way of preventing … Continue reading Why Inventory Tracking Software Is a Critical Investment
Gregory T. HuangGregory T. Huang John Van Siclen recalls driving around last year in the middle of nowhere, Wisconsin, to visit a large retailer. The meeting was off the beaten path for the Dynatrace CEO, but not just in the physical sense. His Waltham, MA-based company makes software that helps businesses run their digital operations. … Continue reading New Apps, Management Software Seeping In as Old Industries Digitize
Victoria VessellaAugust 17, 2015 Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational leaders to decide which practices will best suit their business’s needs. Companies who employ remote field employees should consider implementing a Field Activity … Continue reading Using Field Management Software to Achieve Simplicity
Troy HollenbeckAugust 16, 2015 Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It also lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales … Continue reading How Email and Marketing Software Can Improve Your Conversions
Comm100July 29, 2015 So, you’ve made the decision to install live chat software on your website. Great, you won’t regret it. After all, live chat software is the most cost effective, proactive way to interact with visitors of your website. But, you already know this or you wouldn’t be reading this blog post. Still, deciding … Continue reading How to Find the Best Live Chat Software
