Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed. Mark Traphagen on February 20, 2018 We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find … Continue reading Why hacking social media algorithms is a losing strategy
Hannah Swanson — February 19, 2018 — February 19, 2018 geralt / Pixabay Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing … Continue reading The 4 Critical Roles of Social Media in Demand Generation Marketing
Sandy Moore — February 19, 2018 — February 19, 2018 geralt / Pixabay Interested in taking your social media strategy to the next level? It’s not enough to just post on social media channels. Reconsider your overall strategy and how to reach your audience with relevant and engaging content. To up your social media game … Continue reading Up Your Social Media Game with These Top 20 Tips
Tabitha Jean Naylor — February 15, 2018 Follow @TabithaNaylor — February 15, 2018 Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will … Continue reading 3 Examples of How – And Why – Social Responsibility Marketing Works
Emily Sidley — February 18, 2018 Follow @EmilySidleyPR — February 18, 2018 It’s been about a month since Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ content. While there are ways to continue to stay relevant on the platform, it begs the question, is organic or … Continue reading Why Is Organic Social Media Still Important?
Sarina Ziv — February 16, 2018 — February 16, 2018 Image copyright When it comes to setting goals for your business, marketing with social media might fall low on the totem pole. Yet, marketing through Facebook, Twitter, and other social media avenues can help you connect with your audience and ultimately lead to a measurable … Continue reading Why Social Media is a Great Investment for Your Brand
Oksana Tunikova — February 16, 2018 — February 16, 2018 coffeebeanworks / Pixabay If given a choice, would you get rid of all ads once and for all? If the answer is resounding “yes”, this article is not for you. Instead of reading, install a quality ad blocker and enjoy ad-free internet forever after. However, … Continue reading How to See More Relevant Ads on Social Media
Mike McMinn — February 15, 2018 Follow @MyHubIntranet — February 15, 2018 One thing, above all else, sets organizations apart over the long term. It’s not the business strategy, it’s not people, it’s not leadership, it’s an organization’s ability to consistently learn. We’re Living In A World Of Change The world is like two frogs, … Continue reading Develop A Winning Learning & Social Business Culture
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Julie Morse — February 14, 2018 — February 14, 2018 When your customers want to reach you, where do they go? Chances are, they head to your social media accounts. While phone and email are still critical support channels, it’s no surprise that nearly 70 percent of consumers have used social media for customer service … Continue reading How to Offer Outstanding Social Media Support
