Ivan Ivanov — February 23, 2018 — February 23, 2018 In the world of digital marketing, an agency is bound by two prime factors. The first is easy and simple to understand – it’s the creativity of its employees. However, the second is directly related with the ability of the digital marketing agency to close … Continue reading How To Adapt A Social Media Strategy To An Inconsistent Business Model
Virginia Franco — February 22, 2018 Follow @VAFrancoResumes — February 22, 2018 slightly_different / Pixabay Gone are the days when a top-notch resume alone will be enough for a recruiter or a hiring manager find and vet you – let alone reach out. Why? As a resume specialist, I know that without “social” proof that … Continue reading Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?
Tim Mocan — February 20, 2018 — February 20, 2018 If you’ve been running a Facebook page for some time, you’ve probably noticed that – over the past years – Facebook social reach has been taking a hit. Some like to call it a “conspiracy,” but when you consider the data, there seems to be … Continue reading 3 Reasons Why Your Facebook Social Reach Is So Low
Brian Basilico — February 20, 2018 Follow @bbasilico — February 20, 2018 Today I want to talk about social media. One of the questions I get all the time is, how do I post to make money? My answer today is, no, a social media post will not make you money, and here’s why. What … Continue reading No… A Social Media Post Can’t You Make Money… and Here’s Why!
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed. Mark Traphagen on February 20, 2018 We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find … Continue reading Why hacking social media algorithms is a losing strategy
Hannah Swanson — February 19, 2018 — February 19, 2018 geralt / Pixabay Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing … Continue reading The 4 Critical Roles of Social Media in Demand Generation Marketing
Sandy Moore — February 19, 2018 — February 19, 2018 geralt / Pixabay Interested in taking your social media strategy to the next level? It’s not enough to just post on social media channels. Reconsider your overall strategy and how to reach your audience with relevant and engaging content. To up your social media game … Continue reading Up Your Social Media Game with These Top 20 Tips
Tabitha Jean Naylor — February 15, 2018 Follow @TabithaNaylor — February 15, 2018 Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will … Continue reading 3 Examples of How – And Why – Social Responsibility Marketing Works
Emily Sidley — February 18, 2018 Follow @EmilySidleyPR — February 18, 2018 It’s been about a month since Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ content. While there are ways to continue to stay relevant on the platform, it begs the question, is organic or … Continue reading Why Is Organic Social Media Still Important?
Sarina Ziv — February 16, 2018 — February 16, 2018 Image copyright When it comes to setting goals for your business, marketing with social media might fall low on the totem pole. Yet, marketing through Facebook, Twitter, and other social media avenues can help you connect with your audience and ultimately lead to a measurable … Continue reading Why Social Media is a Great Investment for Your Brand
