While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018 This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
Tahir Akbar — February 12, 2018 Follow @tahirakbr — February 12, 2018 Think for a moment; can you ignore social media in today’s marketing? Of course not. Nobody can afford to lose a borderless market that is bigger than China and India combined. Owing to the same, companies are enthusiastically investing resources in social media … Continue reading 5 Best Practices for Effective Social Media Marketing in 2018
Samantha Martin — February 9, 2018 Follow @Socially_Sam — February 9, 2018 It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was … Continue reading Social Media Isn’t The Shiny New Toy Anymore
Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media. Jay Baer on February 9, 2018 In today’s “always on” digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they’ll be heard and, more importantly, where they … Continue reading How to respond when customers get sour on social media
Brian Wallace — February 9, 2018 Follow @nowsourcing — February 9, 2018 Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there … Continue reading Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Kate Rose — February 6, 2018 Follow @rosemcgrory — February 6, 2018 So, obvious upfront declaration: we offer managed social media as an organisation, so we’d expect you to take this article with a “you would say that” – and that’s just fine. But here’s the thing: we also do a lot of other stuff, … Continue reading Should You Outsource Your Social Media Presence?
Warren Knight — February 5, 2018 Follow @warrenknight — February 5, 2018 Did you know that only 57.6% of businesses use Social Media? What is even more surprising is that 30% of consumers want to support brands online but cannot do so, if a business is not embracing social media. When I work with business … Continue reading Why CEOs Must Embrace Social Media In 2018
Lou Jordano — February 5, 2018 Follow @LouJordano — February 5, 2018 GDJ / Pixabay The explosion of social media over the past few years has been mind-boggling. Facebook now counts more than 2 billion active users, monthly. By 2015, Twitter users were posting 100 million GIFs per year. Instagram now counts more than 40 … Continue reading 4 Tips for Finding the Perfect Social Media Influencer
Mike Allton — February 2, 2018 Follow @Mike_Allton — February 2, 2018 2017 saw an explosion in the use and capability of the Story format. Many years ago, Snapchat was the sole network using this idea of sharing a glimpse into your life with specific friends – a glimpse which would automatically be deleted … Continue reading Should Brands Use Social Media Stories? [Infographic]
