Zena Ryder — April 7, 2019 Follow @boudicawriting — April 7, 2019 Small and medium-sized businesses can use white papers to generate leads — just as bigger companies can. Combine the power of high quality information and social media Note: This is a long article with lots of information, and it will take about … Continue reading How to Generate Leads Using Gated Content & Social Media
Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies
Jomer Gregorio — April 5, 2019 Follow @JomerGregorio — April 5, 2019 Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow – all remotely and in real-time. For forward-thinking businesses, this digital age where … Continue reading 7 Social Media Marketing Trends in 2019 You Need to Prepare For [Infographic]
Delia Tugui — April 5, 2019 — April 5, 2019 A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should know that a social … Continue reading The Cost of Hiring a Social Media Marketer
Susan Gilbert — April 1, 2019 Follow @SusanGilbert — April 1, 2019 Today I have some great visual content resources to help you improve your social media reach. Your business marketing can be greatly enhanced with eye-catching visuals — especially for mobile audiences. Would you like to attract more brand followers? Take advantage of these … Continue reading Improve Your Social Media Marketing with These 4 Visual Content Tools
Aastha Sirohi — March 28, 2019 — March 28, 2019 Have you ever baked a cake? It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other … Continue reading Top 5 Social Media Marketing Tools
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee … Continue reading Employee Advocacy and Executive Social Activation: Better Together
Personal Branding Blog — March 29, 2019 — March 29, 2019 Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longer sell your products and services. Your brand audience now controls what they want to see whether this be on a smart phone, … Continue reading How to Use Social Media the Right Way for Building More Leads
The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019 This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views
Tiffany Fowell — March 29, 2019 — March 29, 2019 Gone are the days when social media marketers all used the same handful of tools to do their jobs effectively. Today, the tools we use are customized to the strategies we create, the size of our teams, and the types of businesses we work for, … Continue reading The Best Social Media Management Tools for Every Business
