Aastha Sirohi — March 19, 2019 — March 19, 2019 A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out … Continue reading What is a Social Media Strategy?
Taylor Gordon — March 18, 2019 — March 18, 2019 It can be frustrating when you’re not seeing results from social media. It seems like everyone else is growing a following and you’re stuck getting maybe a follower a day and not seeing any change to your bottom line. Social media gives us access to … Continue reading 3 Reasons You’re Not Seeing Results from Social Media
Sahail Ashraf — March 12, 2019 — March 12, 2019 Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was worth advertising to. … Continue reading Shopping On Social Is Boosting e-Commerce
Taylor Gordon — March 11, 2019 — March 11, 2019 Social media is a fantastic way to bring awareness to your brand, business, products, and services. With that said, social media can also be a productivity trap since growing your following on each platform can take a great amount of time and effort. Are you … Continue reading Why You Should Hire a VA for Social Media Management
Thomas Griffin — March 8, 2019 Follow @jthomasgriffin — March 8, 2019 The term micro-influencer may conjure up images of someone who is lacking a sufficient number of followers to make the most of your marketing plan. Believe it or not, micro-influencers have much more power than an influencer with millions of followers. But why? … Continue reading 4 Tips for Working with Micro-Influencers on Social Media
Autumn Sullivan — March 1, 2019 — March 1, 2019 If you are using your personal LinkedIn account as part of your brand’s social selling strategy, you should keep an eye on your social selling index (SSI). And if you’re not using your personal LinkedIn account, you should be. LinkedIn is the new popular kid … Continue reading How to Determine Your Social Selling Index on LinkedIn
Kaitlyn Hammond — February 28, 2019 — February 28, 2019 As a business owner, your priorities should not only be to make a sale, but to create a loyal customer from a one-time shopper. These days, offering a quality and innovative product or service is no longer enough to stay competitive in your niche. One … Continue reading 4 Ways You Can Boost Social Engagement for Your Business
Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)
Sahail Ashraf — February 25, 2019 — February 25, 2019 Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. … Continue reading Customer Service On Social: Brands Who Have Raised The Bar
Nichole Elizabeth DeMeré — February 25, 2019 Follow @NikkiElizDemere — February 25, 2019 When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that … Continue reading 2019 Marketing Trends Guaranteed to Shake Up Social Media
