Susan Gilbert December 2, 2020 Today I have some great resources that will bring more to your social media marketing in the coming year. In order to stay up to date with the latest technology it’s important to know about the latest tools that appeal to both desktop and mobile users. As we enter into … Continue reading Start 2021 With These Social Media Management Tools
Emma Allen December 1, 2020 Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to … Continue reading A Guide to Social and Paid Attribution Reports
Darren Low December 1, 2020 Global ad spend on social media has absolutely gone sky high in Q3. This is post-Covid, of course. However, there seems to be a real boost of confidence too. After the worldwide slowdown in March as COVID-19 spread, social media advertising seems to have had a shot in the arm. … Continue reading Global Social Media Ad Spend Rockets In Q3
Ioana Dulcu December 1, 2020 Do email campaigns still have a place in your B2B digital strategy during the coming year after the exponential growth of social media during the COVID-19 pandemic? Although some prognosticators always pop up to proclaim the death of email marketing at the end of every year, the opposite is true. … Continue reading Social Media vs. Email Campaigns: Followers or Lists?
Akvile DeFazio November 23, 2020 While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see … Continue reading 3 Key Paid Social Trends for 2021
Erika Taylor Montgomery November 13, 2020 If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within those cold remarks, however, there are valuable social media marketing lessons to be had. Here are three … Continue reading 3 Lessons in Social Media Marketing from Miranda Priestly
Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?
Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?
Jeremy Durant November 10, 2020 Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan … Continue reading A B2B Social Media Strategy to Connect with Prospects & Clients
Priya Florence Shah November 11, 2020 Social media can improve your life if you know how to use social media for good. Learn how to use social media wisely to be a happier human being. Do you feel like quitting social media for good? Are you tired of the fear and negativity that you see … Continue reading How to Use Social Media For Good: 7 Tips to Use Social Media Wisely
