Katie CooperJanuary 30, 2015 Social media is a beautiful thing; a far-reaching outlet full of endless possibilities for creativity and viral-ity. With the pros, however, come the cons and as important as it is to understand the benefits of social networks, it’s almost more important to prepare for the moments when they may be used … Continue reading 5 Tips For Calming A Social Media Crisis
Sarah SkerikJanuary 30, 2015 Twitter analytics reveal audience engagement per-tweet. According to a paper published last month by Forrester, (Want More Social Marketing Budget? Stop Measuring Social Engagement) the engagement rates of social audiences following brands are under .01%, leading the author to conclude that “engagement isn’t a useful social marketing success metric.” I actually … Continue reading 3 Reasons Why Social Media Engagement is a Crucial Metric
Janette SpeyerJanuary 30, 2015 As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or … Continue reading 12 Inspiring Quotes From Top Social Media Marketers
2014 was somewhat of a breakthrough year for B2B social media marketing. Despite toiling away at what we were certain could be a great business asset since long before, efforts to generate tangible business returns from social media platforms and likes, paid or otherwise, had been largely unsuccessful. So what changed? Hubspot Hubspot came to … Continue reading Turning Likes Into Leads: Converting Your Social Community
by Chris Marentis January 30th, 2015 Chris Marentis For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and … Continue reading Launch Your New Social Media Campaign Like This
Simina IgnatJanuary 30, 2015 Even though it’s 2015 already, social media practices can still be a hit and miss for many companies, no matter if they’re big or small. Truth is, we love to read articles about what to do and what not to do as businesses in social media, and the internet is loaded … Continue reading Dos and Don’ts In Social Media For Your Company’s Employees
Arline RamirezJanuary 30, 2015 Social media has a big influence on consumers but at the same time, its ROI value is questionable. Some say bitter marketers just don’t know how to use it, while others point to the obvious fact that it is a social network, not a marketplace. Then there are those who say … Continue reading 5 Adless Ways to Leverage Social Media for Your Small Business
Zac JohnsonJanuary 30, 2015 Social media marketing is on the minds of every personal brand and business today. With over 1.4 billion users on Facebook and another 500 million spread across Twitter and LinkedIn, it’s crucial for everyone to get active and build out a loyal following as soon as they can. However, knowing how to … Continue reading Five Killer Tips to Dominate Your Social Media Marketing
Debra EllisJanuary 29, 2015 “The great dividing line between success and failure can be expressed in five words, “I did not have time.” ~ Franklin Field Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are … Continue reading How to Win the Small Business Social Media Time Challenge
Gail OliverJanuary 29, 2015 Don’t you love people who try to sell their social media marketing skills based on their number of followers? A lot of people have even taken their allegedly huge list of followers and used it to become product influencers and ambassadors. Before you fall for some of these claims, here is … Continue reading How to Tell if Someone Really Is a Social Media Marketing Expert
