Vishal PindoriyaApril 3, 2015 Whether you’re an agency that handles social media accounts for multiple clients, a one-person agency that handles just a few clients, or a solo manager in charge of your company’s social accounts, there’s one truth that applies across the board: social media marketing, in all of it’s beautiful, wonderful glory, is … Continue reading Social Media Insanity: How To Keep Sane
Eric T. TungApril 3, 2015 As I shared in a recent article, 78% of salespeople on social media outperform their non-social counterparts, according to Forbes. A big aspect of successful social selling is measurement, and ensuring you establish the right metrics and tracking from the start. While my number one tip is to become best … Continue reading How To Start Measuring Your Social Selling Efforts
Olivier ChoronApril 3, 2015 With social media, many expect results without doing any of the real leg work. Some users will happily use social media to promote their brand and… well, that’s it really, wrongly believing that’s all you need to do. If this is you, then you are missing out on so much potential. … Continue reading How to Effectively Engage With Your Connections on Social Media
Megan TotkaApril 3, 2015 Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all … Continue reading Is Your Social Strategy Effective?
Wendy Bryant-BeswickApril 3, 2015 In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and … Continue reading Leveraging Social Media for Lead Generation
Personal Branding BlogApril 3, 2015 When it comes to making sales, we often don’t consider using social media. While this is a marketing tool used mainly for building relationships and visibility, there are several ways to attract loyal buyers to your niche. Social media marketing by itself is not enough to attract buyers to your … Continue reading Social Selling Strategies for Personal Brands
Kylie Jane WakefieldApril 2, 2015 All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return. Marketers in any field … Continue reading 7 Creative Ways Colleges Are Using Social Media
Jordan ConApril 2, 2015 In the pre-social and pre-mobile world, attribution was pretty simple. Web analytics could tell you that a visit from search was from search, a visit from a link on nytimes.com was a referral from the New York Times website, etc. But today, when you look at your web analytics, an oversized … Continue reading Dark Social Attribution in the Spotlight
Brian HonigmanApril 2, 2015 As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on. … Continue reading 5 Ways to Use Data to Inform Your Social Media Marketing Strategy
VerticalResponseApril 2, 2015 Are you on royal baby watch? It seems the social media world is abuzz with news and updates about Kate Middleton and Prince William’s second baby, which is due in April. Some savvy business owners are using this trending topic to promote their business on social media. It’s a common social media … Continue reading 4 ‘Royal’ Tips for Using Trending Topics in Your Social Posts
