Penney FoxApril 10, 2015 What have you done? Can you believe it’s April already! It’s amazing how fast time goes. Remember when we were kids? It felt like it took FOR.EVER before my birthday would get here. And summer? Seriously, that felt like time was moving at the speed of a turtle. And now it’s … Continue reading Social Media Quarterly Check-in
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Olivier ChoronApril 10, 2015 Social media, it’s one those terms that you know brings great importance and value to many. Whether it is for increasing brand exposure, social selling, connecting individuals together, or even just for fun, it has huge benefits. But when do these great benefits become so fundamental to your life that you/ … Continue reading 5 Signs Your Brand Is A Social Media Addict – Well Done!
Dorien Morin-van DamApril 9, 2015 Stealing Minutes Every Day! Do you like life hacks and keyboard shortcuts? How about saving time on your social media tasks; do you like that? I do! Anything to make my life easier. As much as I like saving time and being efficient, I despise wasting time and being unproductive. … Continue reading 20 Monthly Social Media Tasks to Complete in 20 Minutes Each, or Less
Amanda ClarkApril 9, 2015 Social sharing is at the heart of content marketing. When you create compelling content, you want your social media followers to share it—to become true ambassadors for your brand. Likewise, if you take seriously your role as a content curator, you’ll need to share the content of others, as well—other bloggers, … Continue reading Put Your Spin On Social Sharing
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
Andrew GazdeckiApril 8, 2015 The most important part of any social media marketing is being accessible to all customers on all platforms. Beat your customers to the punch, so to speak, by utilizing as many social media platforms as possible. Customers use all outlets, so you need to be live and viewable before they even … Continue reading 5 Keys To Successful Social Media Marketing
Tony AdragnaApril 8, 2015 Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote. Regardless of who it was, do you remember standing in line … Continue reading The Best Tips For Connecting With Industry Influencers On Social Media
Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Monique CraigApril 7, 2015 When it comes to brand presence on social media, the more doesn’t always mean the better. More social media profiles don’t automatically guarantee more exposure. Every social network is unique, attracts a different audience and requires a different amount of time to get it right. When choosing their social networks, it’s … Continue reading How To Choose The Right Social Networks For Your Business
