by Jessica Davis June 16th, 2015 Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it’s powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by influencers receive 16 times higher engagement than … Continue reading 5 Really Useful Tips On Connecting With Social Media Influencers
Colleen McKennaJune 16, 2015 In my last post I spent a good deal of time talking about CEOs, their social savviness and how necessary this skill is for those leading today’s organizations. In my experience, almost every executive I know tells me how they simply don’t have time to do this or they are not … Continue reading Who Should Handle Your LinkedIn & Social Platforms?
Miriam HaraJune 15, 2015 “The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising‘ has carved out its place within branding in an effort to establish brand relevancy. Similar to any other industry, advertising has evolved to include … Continue reading ‘Over the Hill’ for Social Media? I Don’t Think So.
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Mandy EdwardsJune 15, 2015 This may be one of the shortest blog articles I’ve ever written, however sometimes you do not need a lot of words to get your message across. Despite all of the articles we write advising others about what to post and not to post, we fall prey to our emotions sometimes … Continue reading Even Social Media Pros Screw Up
Mark SchaeferJune 15, 2015 Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on … Continue reading There Is No Community On Social Media
KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Miriam HaraJune 13, 2015 In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly! There’s nothing inherently wrong with … Continue reading Social Media Engagement: Takeaways from Mom
Miriam HaraJune 13, 2015 Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks connecting people to people, people to brands … Continue reading Social Networking: Walk The Talk!
Scott FenstermakerJune 12, 2015 When we run social ad campaigns for audience building, our clients usually fall into two camps: those who want an audience of followers or Page Likes, and those who want to build an email database. Both of these are legitimate marketing goals, but it’s hard to keep track of which method … Continue reading Social Or Email: Which Is The More Cost Effective Audience?
