Natalie MeehanJune 17, 2015 Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed by so-called ‘gurus’ as the savior of humanity. Well, not quite, but the hype behind the potential of … Continue reading What’s the Point of Social? A Primer on Business Value
Patrick MurphyJune 17, 2015 The Sales Potential From Social Media Of necessity, today’s B2C or B2B sales or marketing professionals must be proficient at “social selling.” Social media’s current audience of 1.48 billion consumers continues to expand daily. If you can connect with only “one-tenth of one percent” of this audience, you reach a million … Continue reading How To Use Social Media To Sell
Susan SolovicJune 17, 2015 For the last eight years Tenet Partners has published its list of the “Top 100 Most Powerful Brands.” The variety of brands on this list is always remarkable and there are certainly a wide range of industries represented. For example, within the top 10 you have a soft drink maker (Coca-Cola … Continue reading Learn From How The Top Brands Use Social Media
Jilly BadanesJune 17, 2015 To be successful on social media, you have to know your audience. Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people were there? You might kill it, … Continue reading Get To Know Your Audience Using Social Media — 10 Tools to Help
Priya Florence ShahJune 17, 2015 Are the obligatory dimensions for social media images on each channel making you crazy? They’re sure making me nuts. I mean, social media updates happen in real time. Who on earth can remember what dimensions each image should be so it shows up well on Facebook, Twitter, LinkedIn, Google+ etc? … Continue reading The Quick And Dirty Guide To Using Social Media Images
Christopher PennJune 16, 2015 Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from … Continue reading Should You Stop Using Hashtags in Social Media Content?
Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media
jaceyjohnsonJune 16, 2015 Social media marketing has become a vital necessity for any business making its name in the business world. It can become a little confusing to determine what is the best social strategy to use, keeping in mind, the burgeoning numbers of social media platforms and the complexity of data analysis. In addition, … Continue reading Key to Mastering Social Media Marketing
Joao RomaoJune 16, 2015 Okay, you’ve got a great product, idea, campaign, whatever. Looks ace, feels ace, and many normal non-marketing-inclined folk are even saying it’s ace. You sit there at the head of a pyramid social stratagems and think to yourself: “My, this is going excellently.” But delivering and understanding the value of your … Continue reading Everything You Didn’t Know About Your Social Media Campaign
Alan HarrisJune 16, 2015 Tracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares, and retweets in your email report. But how do you get your readers to share your email in … Continue reading 3 Tips To Extend Your Email Reach With Social Sharing
