Vanessa DiMauroJune 12, 2015 Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it … Continue reading 8 Ways to Use Social Media to Drive Engagement
Michelle BrownJune 12, 2015 Pins and posts. Fans and favorites. Handles and hashtags. The world of social media has exploded and along with it, there is a lot of lingo to add to your arsenal of digital knowledge. So reference this handy social media glossary to get up to speed, check your knowledge and impress … Continue reading Social Media Glossary – Understanding Social Media from A to Z
Kevin MillerJune 11, 2015 Across all age groups in the U.S., people spend 42 minutes per day on Facebook and just a tick over 17 minutes per day on Twitter, according to a Cowen & Company survey. Another survey from GlobalWebIndex says that the average user spends 28 percent of their online time using some … Continue reading Promoting Webinars with Social Media
Kate MillerJune 11, 2015 Marketing is largely about building and maintaining trust. It’s one thing to be able to reach out to a huge audience but that doesn’t mean anything if said audience is simply going to ignore everything you post. This is why it’s so incredibly important that you ensure you are doing everything … Continue reading Establishing Trust Through Social Media
Iris VermerenJune 11, 2015 Would you believe us if we said you could increase the reach of your social media content by at least 10%, by using a resource you already have? Which resource? Your employees. The best brand advocates already work for you. Your employees are the biggest marketing asset a brand can have. … Continue reading Want Social Media Advocates? Start With Your Employees
Kate MillerJune 11, 2015 How long should a Twitter post be? Well, how long is a piece of string? In reality the ‘ideal length’ of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to … Continue reading How Long Should Your Social Media Posts Be?
Scott VaughanJune 11, 2015 In the first blog of this two-part series, I explained the ROI-driven steps that marketers should take when planning social media strategy. Developing a social media plan and using a scorecard are critical to determine our success, know where we are falling down and quickly make changes in our strategy and … Continue reading How To Plan Social Media Performance, Deliver ROI
InklyoJune 10, 2015 Engaging Your Audience in 140 Characters or Less Ten years ago, no one would have guessed that businesses would have to master the art of writing for social media. But in this digital age of selfies and hashtags, learning how to write for social media has become more than just a good … Continue reading How to Write for Social Media
Laura DonovanJune 10, 2015 Social Media has been around for a few years now. However, for many business owners, it is still a foreign concept. They understand traditional marketing. They add their name and maybe pay for an ad in the local telephone book; pay for a commercial on television or use a radio spot; … Continue reading Social Media, Social Advertising and ROI
by Sameer Panjwani June 10th, 2015 In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools … Continue reading How To Do Social Media Market Research
