Brent PohlmanJune 25, 2015 When I first started with social media, I was all about the follower counts on Twitter. I quickly learned that there were tools out there that could help me build a strong follower count very quickly. I quickly built follower counts over +20,000 on my personal account and 7,000 om my … Continue reading Moving To Another Level On Social Media
Julie HongJune 25, 2015 Today’s customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel conversion rates and sales performances. If you think about it, valuable information is publicly available within reach at the micro-level. You … Continue reading Succeed At Social Selling With These 10 Online Influencers
Kathy DamJune 24, 2015 Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more and more professional services firms understand the benefits of social media, there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. This process involves monitoring … Continue reading The Importance of Social Listening to Connecting With Prospects
Courtney HuntJune 24, 2015 Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure … Continue reading Hiring Social Media and Digital Expertise: A Hierarchy
Joakim NilssonJune 23, 2015 If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Twitter has emerged, perhaps unsurprisingly, as the platform that journalists love to use. It’s … Continue reading How Journalists Can Use Social Data to Create Must-read Content
Kylie Jane WakefieldJune 23, 2015 Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms. Video usage is growing at a … Continue reading How Brands Are Using Social Video
Michael PattersonJune 23, 2015 Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content … Continue reading 21 Places for Finding Social Media Content to Fill Your Schedule
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
Jeannie WaltersJune 22, 2015 Social media as a customer service channel is now a given. Customers turn to this method when they are frustrated, and aren’t afraid to air their grievances publicly. 67% of consumers have used a company’s social media site for servicing, according to J.D. Power. Marketers and other business leaders could actually … Continue reading 5 Ways Everyone Wins with Proactive Social Media Engagement
Alleli AspiliJune 22, 2015 Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an unpleasant experience. I guess, I am one of those people, who were included in HelpScout.net’s statistics, which shows that 78% of customers have bailed out of a transaction due … Continue reading How to Offer Great Customer Service With Social Media
