Lee ClearyJune 29, 2015 While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the time to manage their social channels … Continue reading Look to an Agency: 3 Reasons Why Your Business Should Outsource Social
Suzanne HoenigJune 29, 2015 Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative … Continue reading Should Your Small Business Bother With Social Media?
Rachel SilverJune 29, 2015 One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create. Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms. However, … Continue reading Building Networks: Communicating Strategically on Social Media
Daniel KushnerJune 29, 2015 If we can say two things with certainty about B2B marketing organizations, it would be that: Lead generation is among their primary goals They are active users of social media It’s somewhat ironic then that more than half of B2B organizations fail to generate leads through social media. While other channels … Continue reading Best Practices for Successful Lead Generation Through Social Media
Mark GibsonJune 28, 2015 This article is a lesson for sales newbies and people who are new to LinkedIn. Anyone who has been using LinkedIn for a while will be familiar with the problem outlined in this story and tired of being on the other end of a SPAMMY connection requests. Email is the perfect … Continue reading Social Selling – The Wrong Way
Jessica MelhornJune 28, 2015 Getting social with your video can mean big gains in brand engagement. Social networks have reacted by prioritizing video content in feeds, rewarding advertisers that use video and rolling out video-friendly design features. Recent examples are: Video autoplay on Facebook and its removal of YouTube from the site Instagram taking on … Continue reading Top 3 Ways to Use Video in Social Media
Andrew GazdeckiJune 27, 2015 Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to … Continue reading How Social Media is the Key to Customer Success
Christopher PennJune 27, 2015 On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Pin! Tweet! Like! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone. … Continue reading Does Social Media Sharing Matter?
Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
Carol StephenJune 25, 2015 Seven Deadly Sins of Social Media You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins … Continue reading Seven Deadly Sins of Social Media
