by Ann Mills February 1, 2016 Follow @resourcefulbusFebruary 1, 2016 Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social … Continue reading A 10 Step Social Media Plan That Doubled Revenue
by Brent Pohlman January 31, 2016 Follow @brentpohlmanJanuary 31, 2016 Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consultants who are trying to show people the overwhelming value of social media. … Continue reading Why I’ve Cut Back My Resources on Social Media
by Bob Hutchins January 31, 2016 Follow @BobhutchinsJanuary 31, 2016 Throughout the last five years, social media marketing has been one of the fastest growing job opportunities. It’s also one of the least understood–by both employers and the employees who fulfill those roles. Hootsuite CEO, Ryan Holmes, recently published an opinion piece on FastCompany titled, … Continue reading You Aren’t Cut Out For Social Media Marketing
by Bob Woods January 31, 2016 Follow @socialsalesbobJanuary 31, 2016 There’s a quote I like that applies to a lot of different aspects of life in general. It also applies very well to sales in particular: When the only tool you have is a hammer, you tend to see every problem as a nail.— Abraham … Continue reading Social Selling: NOT the Only Item in Your Sales Toolbelt
by Kayla Matthews January 30, 2016 Follow @KaylaEMatthewsJanuary 30, 2016 Your new startup may not have the same nationwide reach as a major brand like American Apparel or Kraft Foods, but that doesn’t mean your social media presence is any less important than theirs. If anything, social media is even more critical for you, and … Continue reading 3 Ways to Rock Social Media for Startups
by Personal Branding Blog January 29, 2016January 29, 2016 How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content. The need … Continue reading Stand Out on Social Media – Visual Marketing Strategies
by Bob Hutchins January 28, 2016 Follow @BobhutchinsJanuary 28, 2016 Engagement. It’s one of the most-talked-about metrics in our current digital landscape. High engagement rates, high-quality engagements, repeat engagements… all of these things are important to today’s marketers. But are we going about it the right way? Let’s look back a little to see how … Continue reading True Social Engagement Is a Restorative Practice
by Scott Fenstermaker January 28, 2016January 28, 2016 Just for kicks, I typed “make money social media” into Google to see what would happen. Here are the top four articles that came up: 1) 15 Easy Ways For Everyone To Make Money With Social Media 2) 10 Easy Ways To Make Money Using Social … Continue reading The Hard Truth About Making Money on Social
by Sarah Smith January 28, 2016 Follow @sarahsmith82110January 28, 2016 Today’s social media plans for small businesses that do not include AdWords are definitely behind the times. The promotion and add distribution network of Google is one of the most effective and precise methods of getting a point across on the entire Internet. However, it … Continue reading Social Media Templates Planning as Adwords Support
by Dhariana Lozano January 28, 2016 Follow @DhariLoJanuary 28, 2016 Hashtags are a little misunderstood in social media (from a marketing perspective). Since virtually any word can become a hashtag, knowing how to use hashtags in your social media marketing effectively can get a bit confusing. In this post you’ll learn to use hashtags for … Continue reading How to Use Hashtags Effectively for Social Media Growth
