by Sheryl Jefferson February 3, 2016 Follow @ThatLTMLadyFebruary 3, 2016 There is currently a plethora of social media platforms currently out these, it’s mind-blowing! From networking, to hooking a spouse, writing blogs to comparing businesses, the list is exhaustive! I have worked with several small businesses and start-ups who want to step into the social … Continue reading 6 Social Media Platforms Your Business Should Be Using
Tag Archives: Social
The Blurred Lines Between Paid, Earned and Owned Social Media
by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media
The Moment Social Media Changed
by Milena Milano February 2, 2016February 2, 2016 Super Bowl season is a unique time in our industry. Creative genius surrounds us. From the in-game commercials to social engagement, brands seem to try a little harder this time of year to really stand out. One that really sticks out is the day that Oreo changed … Continue reading The Moment Social Media Changed
Less is the New More When it Comes to Social Posting Frequency
by Arik Hanson February 2, 2016February 2, 2016 A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I … Continue reading Less is the New More When it Comes to Social Posting Frequency
7 Tips for a Social Media Marketing Strategy
by Natascha Thomson February 1, 2016 Follow @nathomsonFebruary 1, 2016 This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why … Continue reading 7 Tips for a Social Media Marketing Strategy
A 10 Step Social Media Plan That Doubled Revenue
by Ann Mills February 1, 2016 Follow @resourcefulbusFebruary 1, 2016 Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social … Continue reading A 10 Step Social Media Plan That Doubled Revenue
Why I’ve Cut Back My Resources on Social Media
by Brent Pohlman January 31, 2016 Follow @brentpohlmanJanuary 31, 2016 Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consultants who are trying to show people the overwhelming value of social media. … Continue reading Why I’ve Cut Back My Resources on Social Media
You Aren’t Cut Out For Social Media Marketing
by Bob Hutchins January 31, 2016 Follow @BobhutchinsJanuary 31, 2016 Throughout the last five years, social media marketing has been one of the fastest growing job opportunities. It’s also one of the least understood–by both employers and the employees who fulfill those roles. Hootsuite CEO, Ryan Holmes, recently published an opinion piece on FastCompany titled, … Continue reading You Aren’t Cut Out For Social Media Marketing
Social Selling: NOT the Only Item in Your Sales Toolbelt
by Bob Woods January 31, 2016 Follow @socialsalesbobJanuary 31, 2016 There’s a quote I like that applies to a lot of different aspects of life in general. It also applies very well to sales in particular: When the only tool you have is a hammer, you tend to see every problem as a nail.— Abraham … Continue reading Social Selling: NOT the Only Item in Your Sales Toolbelt
3 Ways to Rock Social Media for Startups
by Kayla Matthews January 30, 2016 Follow @KaylaEMatthewsJanuary 30, 2016 Your new startup may not have the same nationwide reach as a major brand like American Apparel or Kraft Foods, but that doesn’t mean your social media presence is any less important than theirs. If anything, social media is even more critical for you, and … Continue reading 3 Ways to Rock Social Media for Startups