by Lida Citroen February 16, 2016February 16, 2016 If you work in a company, business, nonprofit, government agency, consulting practice, school, or retail store, social media plays a role in your career. Honestly, the only career choices I can imagine that wouldn’t need or desire the resources available online might be high-seas pirate or hitman. … Continue reading How to Develop a Social Media Strategy for Your Career
by Vlad Rascanu February 15, 2016February 15, 2016 Social media networks started off as a place for people to keep connected online, to easily talk, share news, discuss events and everything else that falls in-between that. Today, social media platforms have become a multi-billion dollar industry of their own. Almost half of the planet’s population … Continue reading How to Optimize Your Social Media Posts for Search Engines
Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. Jordan Elkind on February 15, 2016 at 9:32 am Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as … Continue reading Making The Most Of Social Media, Even When It’s Not Driving Sales
by Rick Lepsinger February 15, 2016 Follow @onpoint_llcFebruary 15, 2016 People often take less accountability for individual and team performance when doing work as part of a group. This tendency, called “social loafing”, is well documented. In these cases, some of us may take advantage of a situation in which it’s harder to pinpoint responsibility—a … Continue reading 3 Ways to Stop Social Loafing In Cross-Functional Teams
by Alexa Matia February 14, 2016February 14, 2016 These days, pretty much everyone is on social media. 73% of Americans have a social network profile. There are many people who find social media to be the easiest way to contact a company or service. In 2013, more than 67% of respondents to a survey said … Continue reading 7 Tips for Delightful Customer Service on Social Media
by David Cuevas February 14, 2016 Follow @dcuevasimFebruary 14, 2016 3 Social Media Best Practices For Small Businesses For small business owners, social media marketing is one of the most underutilized marketing tactics. How can you say that? Everyone has or should have a Facebook page, LinkedIn profile, Twitter account, and Google Business page. While … Continue reading 3 Social Media Best Practices For Small Businesses
by Carol Stephen February 14, 2016 Follow @Carol_StephenFebruary 14, 2016 Finding that sweet spot between live interaction and posts can be a tricky business. Some people like to automate everything, and others are purists about live posting. A hybrid approach can save you time and energy, but what is the best ratio of automated to … Continue reading Automation and Social Media: You Need to Know How to Balance
by Yash Mehta February 14, 2016February 14, 2016 The newfangled emergence of Social Media platforms coupled along with people’s need for personalized communication is why both Facebook and WhatsApp are dancing on the roads of the technological world. Not only did they stand out as two big things flaunting their significance but also started acting … Continue reading How Digital Marketers Can Use Social Media to Increase Productivity
by Darren Faber February 13, 2016February 13, 2016 Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, … Continue reading Social Media Marketing Tricks To Bring You Into This Century
by Sarah Goodall February 13, 2016February 13, 2016 As employee advocacy and social selling become mainstream for organisations in 2016, the temptation will be to buy a tool and build a program around technology. Things start off great. Employees are engaged, content is shared, prizes are given and the metrics look fabulous. Roll on a … Continue reading Social Advocacy: Don’t Start With The Tools
