by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
by Matt Jones April 25, 2016April 25, 2016 Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it so much easier to check your social networks on the go. Mobile phones are no longer solely used to call people up, and it could be argued … Continue reading 5 Ways to Improve Your Social Mobile Marketing Strategy
by Carol Stephen April 22, 2016 Follow @Carol_StephenApril 22, 2016 How to Choose a Social Media Manager: Ten Worst Ways People choose social media manager for all the wrong reasons. Now bear in mind this doesn’t mean you. But many, many other people do just that: they pick based on some emotional reason, then are … Continue reading How to Choose a Social Media Manager: Ten Worst Ways
by Ben Green April 22, 2016 Follow @bnkg99April 22, 2016 With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. But with that mounting pressure, many in-house marketing teams are believing myths and making costly mistakes, hurting conversions … Continue reading Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise
by Paul Johns April 20, 2016April 20, 2016 New ways of accomplishing old tasks. This is the conceptual bread and butter of thousands of tech-based companies today, and some might argue the very future of commerce in general. That leaves many brands out there ‘making it up as we go along’, which can be thrilling … Continue reading 7 Tips to Stay on Top of Social Media Customer Service
by Jonathan Dyer April 20, 2016 Follow @jondyer9April 20, 2016 You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for your business and promoting it are essential for ensuring your success and thankfully that task is now easier than ever. With an estimated 78% of … Continue reading The Importance of Social Media Advertising for Small Businesses
by Erica Brandt April 20, 2016 Follow @webtalentmktgApril 20, 2016 Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular … Continue reading Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry
By Jason Walberg April 20th, 2016 Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social media has come a long way from being a silo where interns could learn new skills to a powerful platform that can boost a business’s bottom line. Today social media … Continue reading 7 Tips To Step Up Your Social Media Marketing Strategy
by Laura Cole April 19, 2016April 19, 2016 Less than a decade ago, practices such as blogging and social media were considered as entirely separate entities. While blogging was seen as a serious, long-form channel through which to target traffic, for example, social media was a short-form and spontaneous platform that drove interaction with younger … Continue reading How To Integrate Social And Blogging Platforms In 3 Simple Steps
by Mandy Edwards April 19, 2016 Follow @memktgservicesApril 19, 2016 Recently I was scrolling through Facebook and I saw a post that floored me – it was a post about a social media statistic that said the majority of small businesses base their social media success on the number of views a post gets. So … Continue reading The Case For Social Media Marketing For Small Businesses
