by Kerry Creaswood April 28, 2016April 28, 2016 Friendships are important. Some are long-term and some are just beginning, but they are what make us connect as human beings. Positioning your business on social media is no different than having these type of friendships. You need to advance your social media marketing to continue to … Continue reading 4 Ways To Improve Your Social Media Marketing By Making Friends
by Denny McCorkle April 28, 2016 Follow @DennyMcCorkleApril 28, 2016 Physical networking is a necessity for a personal brand. This blog post presents an alternative to the traditional elevator pitch: a social selling un-pitch. Yes, you caught me. You may have read me and heard me repeat that you need an elevator pitch to lead … Continue reading Ditch the Elevator Pitch for a Social Selling Personal Brand
by Sarah Goodall April 28, 2016April 28, 2016 Last Sunday saw the 36th London marathon take place and as an aspiring marathon runner (I’ve only ever managed a half marathon – a funny story if you have time) I watched in awe as thousands of runners take to the road after months of training, dedication … Continue reading Know Your Advocates. Focus Your Social Training
by Juli Durante April 27, 2016April 27, 2016 LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform for B2B social media strategies. But beyond brands, LinkedIn is the place for you to network about … Continue reading Social Media Strategy: LinkedIn Tips for Professional Networking
by Personal Branding Blog April 27, 2016April 27, 2016 Everyone in business wonders why sales can be so complex. A simpler and more-straight forward solution is almost always sought. In fact, the new buzz words are “sales enablement”. The term, sales enablement, can mean so many different things. For example, open communication among departments will … Continue reading Unlock The Key to Successful Social Selling
by Brandon Siewert April 26, 2016April 26, 2016 If you’re a small to mid-sized business and you haven’t developed a social media presence yet, you need to – and you probably already know that. But before you go all out joining every social network the cool kids are on, you should know, not every … Continue reading 5 Social Networks You Don’t Have to Jump on Just ‘Cause They’re There
by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
by Matt Jones April 25, 2016April 25, 2016 Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it so much easier to check your social networks on the go. Mobile phones are no longer solely used to call people up, and it could be argued … Continue reading 5 Ways to Improve Your Social Mobile Marketing Strategy
by Carol Stephen April 22, 2016 Follow @Carol_StephenApril 22, 2016 How to Choose a Social Media Manager: Ten Worst Ways People choose social media manager for all the wrong reasons. Now bear in mind this doesn’t mean you. But many, many other people do just that: they pick based on some emotional reason, then are … Continue reading How to Choose a Social Media Manager: Ten Worst Ways
by Ben Green April 22, 2016 Follow @bnkg99April 22, 2016 With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. But with that mounting pressure, many in-house marketing teams are believing myths and making costly mistakes, hurting conversions … Continue reading Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise
