by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix
by Jon DicksonOctober 6, 2016 Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting … Continue reading 3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over
by Jonny Rosen Follow @ohjonnyOctober 5, 2016 If you start creating a list of everything you need to do for a successful social media campaign, you may end up with a “list” that looks more like a book. Even if you stick to the most popular social media sites, you would still be looking at … Continue reading Prioritizing Your Social Media To-Do List
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales. Wayne St. Amand on October 5, 2016 When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep … Continue reading How Pinterest is cracking the social commerce code
By Aleh Barysevich October 5th, 2016 The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy. However, by using certain methods and tools, you can begin … Continue reading How Do You Measure Social ROI?
by Brooke B. Sellas Follow @madSMscientistOctober 4, 2016 There are many types of social media consultants out there. I’ve found that most fit into one of four categories, ranging from newbie to accomplished. Even though each of these four social media consultants are needed, only a few should be seriously considered when making a hire … Continue reading The 4 Types of Social Media Consultants You’ll Meet Online
by Malinda Wilkinson Follow @MalindaWilkOctober 4, 2016 A quick guide to getting the right image size for the right social network Photo uploads on Facebook alone, total 300 million (Gizmodo). And Facebook isn’t the only social media channel for image sharing. The Instagram community, specifically dedicated to photo sharing, has grown to more than 500 … Continue reading How to Ensure Your Social Media Images Fit Like a Well-Tailored Suit
by Matt Goldman Follow @TheOriginalBullOctober 4, 2016 Last week, we published an article about the benefits of social selling, and why companies need to move past their reluctance to adopting the practice. Studies have shown that social selling can increase win rate, and revenue, yet there are still a significant number of companies that simply … Continue reading Tips for Making a Smooth Transition to Social Selling
by Kirstin Liebhardt Follow @onlinenewsroomOctober 4, 2016 Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing. Did you know social media can also help with … Continue reading 3 Reasons Your News Needs Social Media
