by Jane Binnion Follow @janebinnionOctober 9, 2016 A little while ago I did a little (totally non-scientific) experiment and set myself a 2-week challenge on Twitter. I trained in social media in 2010 after a career in youth and community work because I could see very clearly that this was a communication revolution and I … Continue reading On a Mission to Put the Social Back into Social Media
Tag Archives: Social
Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media
by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media
6 Steps for Promoting an Event on Social Media
by Connor LaubensteinOctober 3, 2016 Last weekend I went to a barbecue at a friend’s house. No, I didn’t just want to write that down. The week before the barbecue, I got a Facebook notification that I, along with twenty or so others, was invited. Tapping on the notification shot me right to the event … Continue reading 6 Steps for Promoting an Event on Social Media
6 Social Media Engagement Tactics That You’re Not Using
by Disha Dinesh Follow @Disha_DeeOctober 8, 2016 Social media engagement is an art form that is constantly evolving with time. However, there are fundamental tactics that when implemented consistently, continue to show promising results. This article is a reminder of the engagement tactics that work, currently, and which you should be leveraging for increased engagement. … Continue reading 6 Social Media Engagement Tactics That You’re Not Using
The Hidden Danger with Social Media Marketing (and How to Avoid it)
by John Nemo Follow @JohnNemoPROctober 8, 2016 It can happen at any moment, and if you’re not aware and prepared, it can devastate your business and marketing efforts as a result. Without warning, I recently saw a Facebook Fan Page I’d built and leveraged for several years removed and deleted. During the chaotic experience, I … Continue reading The Hidden Danger with Social Media Marketing (and How to Avoid it)
How To Incorporate Live Streaming Into Your Social Media Presence
by Samantha Martin Follow @Socially_SamOctober 7, 2016 Everyone is jumping on the Live Streaming bandwagon. It’s the hot new trend and it’s taking over our phones. Relatively unknown people the world over are becoming Internet Famous (or not, read my take on Internet fame here) just by hitting the start broadcast button and live streaming … Continue reading How To Incorporate Live Streaming Into Your Social Media Presence
9 Kickass Tips to Get Better Results from Your Social Video Marketing
by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
Paid search vs. paid social: how to design the ideal marketing mix
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix
3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over
by Jon DicksonOctober 6, 2016 Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting … Continue reading 3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over
Prioritizing Your Social Media To-Do List
by Jonny Rosen Follow @ohjonnyOctober 5, 2016 If you start creating a list of everything you need to do for a successful social media campaign, you may end up with a “list” that looks more like a book. Even if you stick to the most popular social media sites, you would still be looking at … Continue reading Prioritizing Your Social Media To-Do List
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