Greetje den Holder — November 18, 2016 Follow @GdenHolder— November 18, 2016 Two months ago, I explained how you can start a social business. Social business is a strategy to solve a social problem with your company without depending on donations, which makes a social business fall in the middle on the for-profit and non-profit … Continue reading What it Takes to be a Social Entrepreneur
by Oren Boiman, Columnist, November 22, 2016 Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life. Traditional channels like … Continue reading Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and how retail marketers should adapt. John Donnelly III on November 22, 2016 If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. … Continue reading Social media, the subscription economy and the new face of retail
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
Richard Smith — November 20, 2016 Follow @MeRichardsmith— November 20, 2016 Social media is a great way to gain followers, fan or even loyalists. However, logging into an account won’t make you popular unless the pitches are perfect and customers show trust on your products and services. This theory brings us to the tried and … Continue reading 5 Ideas to Build Influence with Social Proof
Samantha Martin — November 20, 2016 Follow @Socially_Sam— November 20, 2016 Social media seems to make up its own rules as it goes along and then changes them randomly every now and then. But some things are just not ok and never will be. They have never been but people have failed to see that … Continue reading The Social Media Faux Pas You Need To Avoid
Dhariana Lozano — November 18, 2016 Follow @DhariLo— November 18, 2016 Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social … Continue reading The Basics on How to Handle A Business Crisis On Social Media
Mark Parent — November 19, 2016 Follow @inbound281— November 19, 2016 You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and … exhale, suddenly realizing that the world of social media marketing is somewhat confusing. The sheer volume of choices … Continue reading Which Social Media Outlets Should I Use for Marketing My Business?
Richard Smith — November 18, 2016 Follow @MeRichardsmith— November 18, 2016 Are you a social media content creator who is looking to improve upon the existing editorial strategy? If yes, then we just have the right set of tools for you, treading on the lines of visual empowerment. These tools or rather techniques appeal to … Continue reading 7 Visual Hacks to Amplify a Social Media Editorial Strategy
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 A sea of opportunity awaits the marketers, but it all depends on what medium they use to target approach and nurture leads. With social media marketing and email marketing being the two main sources for a marketer to boost business, it gets extremely difficult … Continue reading Email Marketing or Social Media Marketing: Tips to Swear By
