Veronika Baranovska — December 7, 2016 Follow @SendibleV— December 7, 2016 Image source: Shutterstock Seen a bunch of tips for Christmas, Thanksgiving and Independence Day already? So have we! Whilst each holiday has its own unique traits, just like the marketing campaigns that precede them – there are some general principles that you can follow … Continue reading 10 Social Media Tips for Every Holiday Campaign
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
Zach Heller — December 5, 2016 Follow @zheller— December 5, 2016 Search and social media are two separates arenas when we typically talk about digital marketing. Search was, for a long time, the representation of all that digital marketing could be. It quickly came to dominate the new landscape. For the first time, it allowed … Continue reading The Convergence of Search and Social
by Jack Loechner, Staff Writer @mp_research, November 30, 2016 According to the 2016 State of Social Business, a new study by Altimeter, presented by Ed Terpening, with Aubrey Littleton, Social Media has evolved far beyond its media roots into an engagement platform, stressing and stretching social team hubs who are trying to balance a platform that is growing in … Continue reading Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing
Anna Moorhouse — December 2, 2016 Follow @anna_moorhouse— December 2, 2016 While social selling isn’t a new concept anymore, there are still plenty of companies that haven’t yet made social media a standard part of their sales toolbox. According to LinkedIn, “Social selling is about leveraging your social network to find the right prospects, build … Continue reading Social Selling Is the Sales Tool You Should Be Using Every Day
by Sean Hargrave, Staff Writer, December 2, 2016 The figures are in, and email is again bucking the trend. According to Adobe, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it — search and direct traffic — dipped. In fact, the role of email in … Continue reading Email Smashes Social Again To Drive One In Five Cyber Monday Sales
Dennis Yu — December 2, 2016 Follow @dennisyu— December 2, 2016 If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you … Continue reading A Social Media Manager’s View on SEO
Tarun Pahwa — December 1, 2016 Follow @samarpahwaa— December 1, 2016 “He is kind of going nuts. Quit his six figure salary job and wants to start a new on line business himself.” When someone says this to you, what comes to your mind first? How will he manage funds? How will he build his … Continue reading Easy and Beneficial Social Media Hacks to Route Organic Traffic to Websites
