Bob Hutchins — January 9, 2017 Follow @Bobhutchins— January 9, 2017 There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you … Continue reading The Best Social Platforms for Partnering With Influencers
Jay Palter — January 6, 2017 Follow @jaypalter— January 6, 2017 I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own … Continue reading Social Selling Is Just A Buzzword For These Three Activities
Liz Papagni — January 6, 2017 Follow @mrktgworx— January 6, 2017 If you pay attention to marketing news, then you’ve probably heard a few things about Wendy’s in the past few days. The fast food giant has used social media engagement to flame more than its burgers lately. The good-natured roast started when a Twitter … Continue reading When (and How) to Use Humor in Your Social Media Engagement
Stacey Rudolph — January 6, 2017 — January 6, 2017 The long and short of it is that social media is the future of customer service. Facebook, WhatsAapp, Instagram and twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who … Continue reading Why Social Media is the Future of Customer Service
Warren Knight — January 6, 2017 Follow @warrenknight— January 6, 2017 Did you know that there are 2.3 billion active social media users? Social Media is here, and it’s here to stay with 91% of retail brands using 2 or more social media channels to market their business. A new year is here, which means … Continue reading The Future of Social Media: 3 Predictions for 2017
Carol Stephen — January 5, 2017 Follow @Carol_Stephen— January 5, 2017 How to Engage on Social Media: LinkedIn Why LinkedIn? A quarter of online adults use LinkedIn, a proportion that is unchanged from the 28% of online adults who did so in September 2014, according to the Pew Research Center. With over 3 million using … Continue reading How to Engage on Social Media: LinkedIn
Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool
Robert Katai — January 4, 2017 — January 4, 2017 Infographics are one of the most important pieces of the visual marketing cake. Many marketers struggle with designing and promoting them, which is why you probably won’t see a really great infographic very often. A great infographic is the result of hard work, starting from … Continue reading 5 Ways You Can Promote Infographics on Social Media
Justin Wilson — January 3, 2017 Follow @Jus_Wilson— January 3, 2017 Being able to link the online and offline worlds is a complex challenge. It was only less than a year ago that Amazon managed to make the leap with its first book shop and only in the last couple of months that it has … Continue reading Promoting an Event on Social Media
Eric Sachs — January 3, 2017 Follow @EricSachs_SEO— January 3, 2017 If you’ve been in business any length of time, you know how important having an active social media presence is. 95% of Millennials expect brands to be on Facebook, while 87% of Gen-Xers, and 70% of those aged 45-60 say they should be there, … Continue reading 12 Signs It’s Time To Hire A Social Media Manager
